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Dylan Kohlstadt
Dylan Signature

Dylan Kohlstadt
Founder & CEO of Shift ONE digital and the Digital Marketing Academy

A message from our CEO


Developing our Youth, SMMEs, and Suppliers is key in South Africa.

Digital marketing and social media marketing are skills that can easily be taught with a view to job creation or business growth.

Being a freelance social media marketer or having digital skills to grow your business is something we can easily teach.

It's time to embrace Al and technology and invest in the continual learning and development of our people.

It's not enough to just do GREAT work, we also have to develop GREAT people.


Years in Marketing




Years training in digital marketing

"I can teach anyone with a smartphone to be a digital entrepreneur."

-Dylan Kohlstadt

Digital Marketing Academy_ Supplier Development (2)

Why you need your own branded
Supplier, Youth or SMME Development Academy

Because anyone with a smartphone can be a social media marketer.

Because small businesses should know how to use social media and digital marketing to grow their businesses.

Because it's cheaper to create a branded academy for your business or organisation, than continue to pay for ad-hoc training and development courses.

Because digital marketing and social media marketing are key skills that everyone should have.

What the students will LEARN

With your own branded digital marketing supplier developer academy, your selected students will comprehensively understand digital marketing strategies and techniques. They will learn about search engine optimization (SEO) and how to improve a website's visibility on search engines like Google. They will also learn about how to create and manage effective campaigns on platforms such as Google Ads, Facebook Ads, and many other social media platforms.

Students will learn about social media marketing, including how to create and execute a social media strategy, how to use different social media platforms, and how to measure the success of social media campaigns using tools like Google Analytics. They will also learn how to create a detailed digital marketing plan, identify target audiences, and set clear goals and objectives.

Your students will also learn about content marketing, including creating and distributing high-quality content that resonates with their target audience. Additionally, they will learn about email marketing, including how to create and send effective email campaigns and how to use email marketing tools such as Mailchimp and Constant Contact effectively.

Digital Marketing Academy_ Supplier Development (5)

The Supplier Development Academy has been developed with SMMES, Youth, and entrepreneurs in mind.

Our digital marketing topics are intended for those who don't know digital marketing or social media marketing, and who have a low level of digital knowledge.

The topics are designed to provide the knowledge and skills needed to excel in the field of digital marketing and social media, including the latest strategies and tactics to drive results for clients or their businesses. The course is suitable for :

  • SMMEs

  • Freelancers

  • Unemployed

  • Youth 18+

  • Suppliers

...and anyone working in a modern NGO and NPO who needs to understand the digital ecosystem.

Digital Marketing Academy_ Supplier Development

What can you expect

You can choose how you want your students to be trained:

OPTION ONE: Asynchronous - Self-Paced
Students are able to choose their own courses and
study at their own pace - not recommended

OPTION TWO: Synchronous - Learn Together
Everyone works through the content together,
facilitated by a highly-skilled trainer.

Courses run over a fixed time-period, students
meet weekly, online, with a trained facilitator and
are given tasks.

Your SMME, supplier, or Youth academy in numbers


Channel Cerificates Available


Quizzes, Q&A, Polls and Tests


Videos and Interactive Content

PLUS: Our Content is always up to date


Social Media Platforms covered in detail


Templates and tools covered in detail


Digital channels unpacked in detail

    Taking your supplier development to the next level!

    About the DMA

    We train agencies, corporates and organizations around the world from the UK, USA, Canada, Mauritius, Ireland, Cypress, UAE, to South Africa, Nigeria, Ghana, Kenya, India, and Australia.

    As a result of our passion for providing exceptional learning experiences, our trainers have been able to set up organizations such as Ogilvy Mauritius, Torpedo, Wilson Cooke, and more to succeed.

    As agency owners, experienced trainers, and business owners, we understand the needs of entrepreneurs and SMMEs and can tailor the academy to suit your needs.

    As the Digital Marketing Academy, we assist students in becoming proficient in Digital Marketing by simplifying the application process of the knowledge and skills obtained through our practical and interactive Digital Marketing courses.

    Our tailored courses are created to align with an organization's specific requirements to drive meaningful digital results for their students.

    In order to foster a culture of ongoing learning and enable SMMEs and students to stay ahead in the digital race, we have white-labeled our internal academy and courses to help your students and SMMEs to succeed, and future-proof themselves.

    Meet our trainers


    Dylan Kohlstädt

    Dylan Kohlstädt has over 20 years of marketing management experience in the gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

    She has extensive local and international experience (South Africa, the UK and Australia), and has managed global and national brands in multiple languages and countries.

    Irma Karsten

    Irma Karsten is a Digital Marketing Strategist and Specialist Trainer with over 20 years of work experience in the field.

    She helps her clients achieve optimal results in building their businesses online by using an integrated marketing approach aligned with the company's strategy and vision.

    She is an accredited trainer in digital marketing and specializes in training on topics such as digital marketing, social media marketing and more.

    Irma Karsten
    Thamsanqa Pasiya

    Thamsanqa Pasiya

    Thamsanqa Pasiya is a storyteller, an advocate for transformation, and a disruptor of the fear of change. His love for people enables him to drive selfless impact without fail. His passion for business natures the pioneer in him, and his devotion to sports constantly reminds him of the power of lifestyle and communities through brands.

    He has demonstrated experience in developing winning marketing strategies for both B2B and B2C markets. Thamsanqa Pasiya, through passion and determination, has trained more than 500 SME business owners and agency employees on using social media tools to create winning campaigns while driving brand purpose.

    Companies we've Trained



    Why Should You Choose Us?


      We are a full-service digital agency that trains what we live and apply daily. When you learn from us, we teach you what works in the real world.


      Our trainers are experienced digital strategists with many years of experience in Digital Marketing and training.


      Our Google training partner status has enabled us to understand how various people consume learning, which helps us to design personalized, memorable, impactful, and rewarding learning experiences.


      Our content is always fresh and up-to-date, which means that your suppliers will never be taught anything that is old or irrelevant.


      We have this academy running internally for all our staff, and have seen the results and can testify that it works.

    • WE CARE

      We care about the success of the youth of South Africa and SMMEs and about future-proofing the people of RSA by teaching them to adapt and evolve.

      Taking your supplier development to the next level!

      What Other Options Do I Have?

      Once-Off Courses

      Facilitated training delivered by one of our highly skilled professionals.

      Ask us for a list of the custom course topics we can
      train your students on.

      We have a comprehensive list of digital and social topics we train on.
      Tell us what the need is and we can customize the approach.

      • 01

        Define Objectives

        To drive a successful upskilling process, we identify missing skills and knowledge gaps for your students, set achievable goals, and design a relevant course with an outstanding learning experience.

      • 02

        Experienced Trainers

        Our training sessions are led by our elite trainers and industry leaders with a proven track record of effectively imparting knowledge and delivering outstanding training.

      • 03

        Learning Styles

        To enhance the learning experience, we offer both online and face-to-face training. With powerful digital tools and simplified training methods, we can effectively transfer information to your students.

      Build Your Own Academy

      Create your own branded digital marketing academy for your students, SMMEs or Youth.

      We have a comprehensive list of digital and social topics we train on.
      Tell us what the need is and we can customize the approach.

      • 01

        Learning Culture

        Learning is a continuous process that must be fostered to drive the desired results. So, to maximize your development work, we help you develop and cultivate a learning culture.

      • 02

        Tools & Tests

        We are committed to providing handson training. Our courses are designed to give your students hands-on experience with tools and assessments to help them seamlessly apply their knowledge in the real world.

      • 03

        Online LMS

        A Learning Management System (LSM) system is set up to support each students individual learning experience as part of our efforts to simplify their learning process.

      eLearning Platform

      All courses have been developed in Thinkific, for ease of use and a good user experience.

      Thinkific is a highly-rated platform used to create, online courses or membership sites. The platform has revolutionized how individuals earn and learn online by building an all-in-one platform designed for both course creators and their audiences. We can use any LMS of your preference, however, a switching fee will be charged for the content to be moved to a new LMS.


      Branded in your look and feel


      Choose from 11 modules, or select all


      Includes tests, quizzes, tracking, reporting, analytics

        Taking your supplier development to the next level!

        Digital Marketing Academy_ Supplier Development (3)

        Track all users and completion for ease of career development and management.

        Digital Marketing Academy_ Supplier Development (4)

        Candidates have the ability to schedule their own completion time for each module.

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