Web Designing Course with Analytics & SEO Introduction

DON'T BECOME A Digital dinosaur!

Effective Web Designing Course with Analytics and SEO Introduction

Your website is the basic starting point of all your marketing. If it's badly designed, you're not going to thrive out of the starting blocks. There are a lot of things you need to consider when building your website, if you want it to turn visitors into customers.

At first glance, SEO (Search Engine Optimisation) can be very strange and confusing. But all it is, is a whole lot of clever techniques to lure people to your website by making it more searchable. And you do this by becoming friends with Google. Our Web Designing Course will point you in the right direction for Google to love you!

Why is this necessary? Well, the more searchable you are, the better your website design, the more engaging your content, the more Google likes this and the higher you are promoted. It’s all about rank baby. 

 

What is this course about?

Effective website design and SEO go hand in hand:

  • Effective Website Design
    What are the website design best practice guides to follow? How to design a website that turns visitors into customers? This and more is covered in the intro to effective design.

    • Effective Website Design for e-Commerce Sites
      Got a product you can sell online? E-Comemrce is the way to go. We'll cover best practice for e-commerce websites and how to build a site optimised for sales.
    • Website Conversions: How to Get more Sales
      A website is there for one reason: Get More Customers. We help you identify the key elements needed to design a website that converts into sales.
  • WordPress Overview
    A quick walk through of the platform, covering the most important areas you'll need to understand. Does not include complex or technical setup, only how to add pages, edit content, edit menus, add images, etc.
  • An introduction to SEO
    What is SEO, why is it necessary, how it works, and why you need to love it.

    • The Algorithm
      What are some of the most critical elements in the Google Algorithm.
    • Writing and SEO
      How to write for Google, and for customers.
    • SEO for Social Media Managers
      How SEO impacts on social media, and vise versa.
    • SEO for Marketing Managers
      How to integrate SEO into your marketing plan and campaigns.
  • Usability Testing 101
    Usability testing is when you have a few surrogate customers use your website, and you identify issues that are common to them all. It is powerful and can save you thousands in lost sales. In this session we'll teach you how to conduct you own user testing and how to run a session effectively for clear results.
  • Google Analytics And Usability Testing
    Google Analytics is a must have for any digital  marketer - learn the basics you need for understanding key numbers and metrics. We will go through the main menus and the top things you need to be able to do in Google Analytics.
  • Plus more!

Dates & Times

Cape Town

Day 1 –  Digital Strategy and Email Marketing

21 September 2018

 

Day 2 -  Introduction to Social Media

27 September 2018 

 

Day 3 – Social Media Marketing
28 September 2018

 

Day 4 – Web Design, Google Analytics and SEO

04 October 2018

 

Day 5 – Online Advertising
05 October 2018

 

All sessions are from 09h00 to 16h00.

Johannesburg

Day 1 –  Digital Strategy and Email Marketing

10 September 2018

 

Day 2 – Introduction to Social Media

11 September 2018 

 

Day 3 – Social Media Marketing

12 September 2018

 

Day 4 – Web Design, Analytics and SEO

13 September 2018

 

Day 5 – Online Advertising

14 September 2018


All sessions are from 09h00 to 16h00.

 

 

Costs

Full Course: only R11,950 (ex.VAT)

Day Rate: R2,590 per day (ex.VAT)

Venue

Cape Town:
Cape Town Central TBC

Johannesburg:
Sandton Central TBC

Seats are limited.

Courses will be rescheduled if minimum numbers not met.

Includes

  • Wi-fi at venue
  • Lunch and snacks, drinks
  • Advanced Certificate
  • Digital handouts

Practical

We will give you tasks to complete at the end of each course, so you can go home and put into practice eveything you've learned. This is optional.

PLEASE BRING:

  • Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
  • Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
  • Internet access (bring your own dongle or Wi-Fi device).  We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us

About Dylan Kohlstädt  

Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.

Let's see what some of our
learners have to say

"Thank you for the social media training this morning. It was very insightful and informative, plus having an awesome speaker helped!"

- Ruark, Social Media Manager

"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."

- Kyle, Brand Manager

"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."

- Hester, Entrepreneur

“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!

I love your workshops! Thanks once again for today, it was awesome!"

"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."

Jeanine, Marketing Coordinator

"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"

Lorraine, CEO

"Thanks for an awesome presentation!"

Dean, Group Marketing, Sponsorship and Events Manager

In Partnership with these leading brands:

Shift ONE offers a bespoke service that mixes traditional and Paid Media marketing to achieve goals that clients have set for themselves.
Link et al Logo provides training in the digital marketing industry. Their logo is text-based, with a square encasing the brand name.