Live, trainer-led class
Learning outputs
- Master user-centered design
- Learn proven processes & systems to build a strong user focus into your projects
- Understand user behaviour
- Get to grips with best practice in-depth user research techniques vital for success
- Create intuitive information architecture
- Design elegant, robust website & page structures to fit your audience’s behaviour
COURSE OVERVIEW
WHAT MAKES OUR COURSE UNIQUE?
User experience (UX) design is at the heart of every successful web development or website optimisation project, with a proven ability to drive significant ROI. As a discipline, UX is still evolving rapidly as data-driven insights lead to the creation of new techniques and the tools to apply them.
This training workshop will teach you the key principles of user-centered design and user experience scenario planning, both for mobile and for desktop users. Up-to-date industry trends and insights are discussed in detail, as is user experience testing, with case studies and practical exercises to demonstrate best practice.
Proven Information Architecture frameworks and systems are covered in depth, providing you with the practical knowledge to create elegant, robust website and page structures to suit your audience’s behaviour and expectations.
By the end of your training, you’ll be confident in your ability to create a UX design strategy and conduct user experience testing to improve engagement and satisfaction.
Book your place on this intensive workshop today to gain the practical skills you need to apply user experience design for superior ROI in your digital projects.
need to convert more of your visitors into paying customers.
WHAT TO EXPECT
Join this intensive online training course and ensure you don’t get caught out by the digital marketing changes on the horizon. Stay knowledgeable and smart for the year ahead.
You will leave this course with a clear-headed purview of digital marketing projections for the year ahead. And, importantly, be ready armed with the latest expert guidance on how to best manage this change and capitalize on wide opening areas of opportunity.
Class 1: UX Strategy & Methodology Best Practice
USER EXPERIENCE DESIGN STRATEGY & PLANNING
- Business benefits: A detailed overview of how user experience improvements create competitive advantage and increase ROI
- User experience essentials: The fundamental ideas of UX, from users to contexts
- Designing information architecture: Create an effective strategy for structuring and presenting your web content
- Project management: Proven processes and systems for managing UX projects
- User centered design: How to build a strong user focus into your project plans
UNDERSTANDING ONLINE BEHAVIOUR
- User research methodologies: Best practice techniques for observation, task analysis and feedback gathering
- Desktop user behaviour: The typical behaviour patterns of desktop device users
- Mobile user behaviour: Latest insights into mobile behaviour and usage patterns
- Attention tracking: How to identify which areas of your content are noticed or ignored
- Page scrolling: Assess the likelihood that your audience will scroll to view your content
- Calls-to-action: Where to place them, and how to evaluate visibility and effectiveness
USER RESEARCH & ANALYSIS
- User research matters: Why a detailed grasp of user expectations is vital for success
- User research methodologies: Best practice techniques for observation and task analysis
- Focus groups & interviews: How to plan and conduct in-depth user research
- Developing user personas: Simple, proven ways to create and use personas in UX projects
USER STORIES
- Customer needs: How to create user stories to communicate customer needs with other stakeholders
- Prioritizing product features: How to clearly prioritize different feature options
WIREFRAMING & STORYBOARDING
- Wireframe production: How to create wireframes to test ideas and preempt potential
- Wireframing methods: Clear run through of sketch, lo-fi and hi-fi
- Storyboard production: How to create storyboards to communicate context, user flows & interactions
Class 2: UX Information Architecture Essentials
INFORMATION ARCHITECTURE FUNDAMENTALS
- Introduction to IA: What Information Architecture is, and key IA terminology
- Components of IA: The fundamental systems of organisation, navigation, browsing and searching
- The IA triangle: An explanation of the role of users, goals and contexts in IA
- IA scenario planning: How to plan your information architecture based on user scenarios
- User experience in IA: Learn how UX and IA influence one another
- Information-seeking behaviors: Latest insights into users’ behaviour when searching or requesting information
ORGANISATION SCHEMES
- Structures, schemes & navigation: A complete walk through the use and interaction of these key elements
- Organisation scheme problems: Advice on the most common challenges and how to overcome them
- Exact organisation schemes: When to use or avoid exact schemes, and how they affect the user
- Subjective organisation schemes: How to create a subjective scheme aligned with your website’s purpose
- Best practice development: Proven ways to build a clear, valuable organisation scheme
LABELLING AND LANGUAGE
- Basic labeling principles: The core concepts of labeling and its role in IA
- Labeling problems: Issues to watch out for while designing your labeling scheme
- Controlled vocabularies: How to design your site’s language to suit its users
- Granularity in labeling: How to increase the granularity of your labeling scheme
- Visual distinctiveness: How to create enough visual distinctiveness to enhance your IA
NAVIGATION SYSTEMS
- Embedded & supplemental systems: A detailed explanation of the two basic navigation system types
- Global navigation systems: How to implement a global system that supports your IA
- Local navigation systems: A simple framework to assess the need for a local system
INFORMATION ARCHITECTURE DOCUMENTATION
- Sitemaps: How to plan and create clear, useful sitemaps
- Wireframes: Guidance on the best tactics and tools for producing your wireframes
Class 3: UX Design Fundamentals for Web & Mobile
USER EXPERIENCE DESIGN PRINCIPLES
- Goal focus: How to align your UX design with typical business goals
- Simplicity & clarity: A checklist of ways to create a clear, simple user experience
- Common design patterns: How to work productively using common design elements
- Visual logic: How to give your design visual logic that users understand effortlessly
- User feedback: How to keep users informed of the outcomes of their on-page actions
CROSS-SITE GUIDELINES
- Homepage UX: How to define your homepage’s prime objective to yield improved results
- Navigation UX: Expert tips on making navigation easy for your users
- On-site search: Shorten your user’s journey by optimizing your on-site search function
- Campaign landing pages: How to use UX principles to design high-performing landing pages
- Product pages: In-depth explanation of the best ways to design your product pages, with interactive examples
- Web form UX: Boost your form completion rates and data quality by improving UX
- Baskets & checkouts: Apply user experience concepts to reduce shopping cart abandonment
- FAQs & help pages: Comprehensive advice on designing the UX of these vital information repositories
MOBILE USER TRENDS
- Homepage UX: How to define your homepage’s prime objective to yield improved results
- Know your users: An in-depth look at the wide variety of web and mobile users
- User behaviour patterns: How user behaviors differ by device and context
- Mobile landscape: Insight into current and developing device use trends<
- Setting design priorities: Expert guidance on how to design for the right devices
MOBILE DESIGN
- Designing touch targets: Minimum sizes and touchscreen usability guidelines
- Download speed optimisation: How speed affects user behaviour, and how to boost your speed for improved ROI
- Multi-orientation design: How to design for users switching between portrait and landscape display
- Gestural interface design: Best practice design guidelines for touch screen gestures
- Non-touchscreen devices: Inclusive design principles to serve non-touchscreen users
RESPONSIVE DESIGN IN A MULTI-PLATFORM WORLD
- Multi-faceted design: How to design for multiple devices and platforms to meet the user’s needs
- Device-level requirements: Guidance on the different user experience requirements of common devices
- Responsive vs. adaptive: Learn the differences between these two design approaches for mobile and tablet
MOBILE USABILITY GUIDELINES
- Navigation design: How to create simple navigation structures for your users
- Navigation location: An in-depth discussion of your options for mobile navigation placement
- Menu design: Expert guidance on choosing an effective menu design, from lists and grids to carousels and slideshows
- Single column layouts: How to adapt your content layout to improve mobile UX
- Icons & buttons: Designing graphic elements for optimum mobile usability
- Using built-in functionality: How to take full advantage of mobile devices’ integral functions and features
- Prioritizing mobile content: How to decide which content to minimize or emphasize in your mobile design
- Mobile copywriting: Creating or adapting your copy for maximum mobile readability and conversion
- Text input reduction: How to make full use of auto-fill options, input controls and validation
- Incorporating add-ons: Recommendations for creating a friction-free checkout and payment process
Class 4: UX Design Testing
USER EXPERIENCE DESIGN TESTING
- Selecting UX metrics: How to identify the most important measures of UX performance
- Usability test insights: How to analyze your results and calculate success rates
- Heuristic evaluation: Best practice applications of heuristic evaluation techniques
- Paper prototyping: How to use scenario planning to define new user experience design tests
- Usability testing: Advice on the full range of test types, and how to choose the right tests for your project
- Eye tracking tests: How eye tracking technology works, and the best tools on the market
- A/B & multivariate testing: Learn more about these key testing methods and develop your own test program
Participative group exercises
Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.
One-to-one mentorship
Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.