Social Media Masterclass - 3 Days
DON'T BECOME A Digital dinosaur!
Social Media Masterclass
If you don't yet have a 'handle' on social media, then this Social Media Masterclass is the one for you. The course is designed to take you from digital doofus to socially skilled in a three day, in depth course that covers everything from the basics of social media to the more hard core world of advertising, campaigns and making sales through social media.
Day One: Introduction to Social Media for Business
WHAT IS THIS COURSE ABOUT?
In this Social Media Masterclass, you will learn how to use Social Media Marketing as a highly effective business tool to engage with and reach people all over the world.
- An Introduction to Social Media
What is Social Media, why does it work. In which cases does it not work? - Social Media Landscape in RSA
What are some stats around Social Media use in RSA? - Social Media Strategy
Is Social Media relevant for my brand? If so, which channels to use. Who are my target markets and how do I reach them using Social Media? What are your goals? - Content Planning
What type of content is needed? How do I schedule it? - Blogging: How to blog Effectively
How to set up a blog, how to write it, how to stand out in the crowd. - YouTube: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - Facebook: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - Twitter: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - Instagram: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - LinkedIn: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - Advertising on Social Media
How to create ads, which type of ad is right for you to achieve your goals. - Influencer Marketing
What is it and how do I use it? - SA Social Media Examples
Who's doing what on social media? Who has this space nailed and who doesn't? - Next Level Social Media vs Me Too Social Media
What type of social media works? How to lift the needle using social media - Social Media and Selling
How to make sales from social media - Top Tools
Which tools should you be using? - Practical
Create accounts, schedule posts, set up ads. - Plus more!
Your Trainer:
A social media marketing specialist and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her.
Irma is passionate about training individuals and facilitating courses – from entry level right through to advanced level – on all platforms and across all industries. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers and executives have all attended Irma’s training sessions.
Day Two: Advanced Facebook for Business
WHAT IS THIS COURSE ABOUT?
- An overview of the latest Facebook features and tools
- How to use Facebook Business Manager
- How to use Facebook Ads Manager
- How to use Facebook Power Editor
- How to use Facebook Creative Hub
- Understanding the different types of ads available
- Effective targeting and audience options
Day Three: LinkedIn for Business (Morning)
WHAT IS THIS COURSE ABOUT?
- Overview of LinkedIn
- LinkedIn Strategy
- Creating a Profile - Personal
- Creating a Profile - Business
- Optimising your Profile
- Connecting to the Right People
- What is Social Selling
- Content - Best Practice
- Workshops and Examples
- Groups and More
- Recruiting using LinkedIn
- Reaching Out
- Advertising
- And More...
Your Trainer:
A social media marketing specialist and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her.
Irma is passionate about training individuals and facilitating courses – from entry level right through to advanced level – on all platforms and across all industries. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers and executives have all attended Irma’s training sessions.
Day Three: Influencer Marketing (Afternoon)
WHAT IS THIS COURSE ABOUT?
Influencer Marketing is rising in power, what is it, should you use it, how to use it...we cover this an more in this impactful half-day course.
- Influencer Marketing Strategy
- What is Influence
- Finding the Right Influencers
- Connecting to Influencers
- Collaborating with Influencers
- Management
- Reporting
- ROI
- Plus More...
Your Trainer:
Dylan Kohlstadt, CEO of Shift ONE and the Digital Marketing Academy, will host and present this course. Dylan has over 20 years of marketing and digital marketing experience both in South Africa and around the world, and is an engaging and entertaining speaker and trainer for focuses on the practical elements of digital marketing.
PLEASE BRING:
- Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
- Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
- Internet access (bring your own dongle or Wi-Fi device). We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us
About Dylan Kohlstädt
Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.
She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.
Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.
She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.
About Irma Karsten
A social media marketing specialist and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her.
Irma is passionate about training individuals and facilitating courses – from entry level right through to advanced level – on all platforms and across all industries. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers and executives have all attended Irma’s training sessions.
Irma believes that “if you are not having fun while you are doing it, then you are doing it wrong”, and this coupled with her years of experience across multiple industries and roles makes her a well-rounded and sought-after trainer and facilitator.
Let's see what some of our
learners have to say
"Thank you for the social media training this morning. It was very insightful and informative, plus having an awesome speaker helped!"
- Ruark, Social Media Manager
"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."
- Kyle, Brand Manager
"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."
- Hester, Entrepreneur
“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!
I love your workshops! Thanks once again for today, it was awesome!"
"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."
Jeanine, Marketing Coordinator
"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"
Lorraine, CEO
"Thanks for an awesome presentation!"
Dean, Group Marketing, Sponsorship and Events Manager
“Great learnings, expectations exceeded. Awesome for beginners that want to get started”
- Digital Marketing class.
“Great training! I am leaving today ready to take on the digital world’’
- Introduction to Social Media Masterclass.
“Great presenter, knowledgeable on info - overload in a good way!’’
- Introduction to Social Media Masterclass.
'Írma is very knowledgeable and explains everything in an understanding terms”
- Introduction to Social Media Masterclass.
“This class helped me to better understand the work I do. It made me excited to get going on my next campaign. Thank you!’’
- Introduction to Social Media Masterclass
“Fantastic, cant wait to do those lead generation ads!”
- Introduction to Social Media Masterclass
‘’Great content & Interactive sessions’’
- Introduction to Social Media Masterclass
Costs
Dates and Times
TBA
Venue Details
Cape Town:
Unit 2, Eden on the Bay
Big Bay, Cape Town, 7441