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Social Media Masterclass - 3 Days

DON'T BECOME A Digital dinosaur!

Social Media Masterclass

If you don't yet have a 'handle' on social media, then this Social Media Masterclass is the one for you. The course is designed to take you from digital doofus to socially skilled in a three day, in depth course that covers everything from the basics of social media to the more hard core world of advertising, campaigns and making sales through social media.

Day One: Introduction to Social Media for Business

WHAT IS THIS COURSE ABOUT?

In this Social Media Masterclass, you will learn how to use Social Media Marketing as a highly effective business tool to engage with and reach people all over the world.

  • An Introduction to Social Media
    What is Social Media, why does it work. In which cases does it not work?
  • Social Media Landscape in RSA
    What are some stats around Social Media use in RSA?
  • Social Media Strategy
    Is Social Media relevant for my brand? If so, which channels to use. Who are my target markets and how do I reach them using Social Media? What are your goals?
  • Content Planning
    What type of content is needed? How do I schedule it?
  • Blogging: How to blog Effectively
    How to set up a blog, how to write it, how to stand out in the crowd.
  • YouTube: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • Facebook: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • Twitter: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • Instagram: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • LinkedIn: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • Advertising on Social Media
    How to create ads, which type of ad is right for you to achieve your goals.
  • Influencer Marketing
    What is it and how do I use it?
  • SA Social Media Examples
    Who's doing what on social media? Who has this space nailed and who doesn't?
  • Next Level Social Media vs Me Too Social Media
    What type of social media works? How to lift the needle using social media
  • Social Media and Selling
    How to make sales from social media
  • Top Tools
    Which tools should you be using?
  • Practical
    Create accounts, schedule posts, set up ads.
  • Plus more!

Day Two: Advanced Facebook for Business

WHAT IS THIS COURSE ABOUT?
Social media is no longer a nice-to-have, it’s a must have. Navigating through the seemingly complex landscape of likes, followers, shares, organic growth and myriad of other terms even the most connected of millennials will have a hard time to understand, is not as daunting as it seems… if you have the right roadmap.
This Facebook Advanced Course will give you an in-depth understanding of how to use Facebook for effective marketing of your business. This course will empower you with a broader understanding and knowledge of how to measure and optimise your Facebook organic and paid presence.
This course has been designed for people already using social media for online marketing, such as managing Facebook pages or Instagram feeds. If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be beneficial.
  • An overview of the latest Facebook features and tools
  • How to use Facebook Business Manager
  • How to use Facebook Ads Manager
  • How to use Facebook Power Editor
  • How to use Facebook Creative Hub
  • Understanding the different types of ads available
  • Effective targeting and audience options

Day Three: LinkedIn for Business (Morning) 

WHAT IS THIS COURSE ABOUT?

If your customers are other businesses, if you're in a service industry, then understanding and using LinkedIn, and practicing Social Selling is a no-brainer.
  • Overview of LinkedIn
  • LinkedIn Strategy
  • Creating a Profile - Personal
  • Creating a Profile - Business
  • Optimising your Profile
  • Connecting to the Right People
  • What is Social Selling
  • Content - Best Practice
  • Workshops and Examples
  • Groups and More
  • Recruiting using LinkedIn
  • Reaching Out
  • Advertising
  • And More...

Day Three: Influencer Marketing (Afternoon)

WHAT IS THIS COURSE ABOUT?

Influencer Marketing is rising in power, what is it, should you use it, how to use it...we cover this an more in this impactful half-day course.

  • Influencer Marketing Strategy
  • What is Influence
  • Finding the Right Influencers
  • Connecting to Influencers
  • Collaborating with Influencers
  • Management
  • Reporting
  • ROI
  • Plus More...

Your Trainer:

Dylan Kohlstadt, CEO of Shift ONE and the Digital Marketing Academy, will host and present this course. Dylan has over 20 years of marketing and digital marketing experience both in South Africa and around the world, and is an engaging and entertaining speaker and trainer for focuses on the practical elements of digital marketing.

PLEASE BRING:

  • Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
  • Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
  • Internet access (bring your own dongle or Wi-Fi device).  We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us

About Dylan Kohlstädt  

Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.

Costs

Contact for Price

Dates and Times

TBA

Venue Details

Cape Town: 

Unit 2, Eden on the Bay

Big Bay, Cape Town, 7441

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