ONLINE COURSE Delivered Live!
Raise your social strategy to industry best practice by attending this intensive online training course. Gain from the singularly most developed social media marketing workshop available, with training materials honed over the course of training 10,000+ delegates. Get up-to-speed with the latest developments to maximize your results.
Key learning benefits
- Develop an unbeatable social media strategy
Use well-established tactical frameworks to create campaigns that work for your business
- Use best-practice content strategy
Build an engaged, target-audience community with top content tools and skills - Save time and money
Master proven budget and management applications that improve all-round efficiency
COURSE INFO
WHAT MAKES OUR COURSE UNIQUE?
Delivered online through a series of four classes, this comprehensive web-based course enables you to take control of your digital marketing campaigns, even if you’re relatively new to the field. Learn how to benefit from traditional email marketing techniques, use SEO to boost your brand’s position in organic search results and harness social media to reinforce your campaign.
WHAT TO EXPECT
This course will teach you everything you need to know about optimizing your conversion rate and how to maximize your ad spend with Google Ads. By the end of the course you will know how to manage your online campaigns and, crucially, how to measure their effectiveness in Google Analytics. If you’re looking for a complete 101 course to digital marketing, this is it.
CLASS 1
Social Media Planning
- Measuring success: Find out how to define targets and choose the KPIs that will measure them
- Reaching the right people: Establish user personas that define your target audience
- Social media landscape: Choose the right social platform for your target audience
- What and when to post: Explore which content is most suitable for your audience and when you should post it
- Budgeting and planning: Investigate how to organise your resource requirements
- Keep it legit: Ensure your campaigns don’t cross any ethical or legal lines
- Incorporating social: Make social media an integral part of wider marketing initiatives
Content planning:
- Content alignment: Ensure your content supports all aspects of your social media plan, including goals, resources and scheduling
- Scheduling content: Explore how an editorial calendar can help ensure that content is ready at the right time
- Choosing the right media: Find out how the right blend of media can boost your campaigns
- Becoming a thought leader: Learn why engaging with the community can make your brand a sought-after influencer
- Don’t overdo it: Examine the way in which post timing and frequency effects your audience’s response
- Should you blog? Take a look at the benefits of corporate blogging with practical tips on how to do it
CLASS 2
SEO
- Understanding Search Engine Optimization (SEO)
- Importance of SEO: Discover why SEO is crucial to delivering your marketing strategy
- SEO strategies: Gain an insight into different SEO strategies and how they should be used
- Page rankings: Explore how search engines rank pages
- Keyword choice: Find out how to choose the best keywords for your campaign and audience
- Preparing for search engines: Examine the key elements you need to optimize to make your site search-engine friendly
- What is link building? Understand what quality link building is and how it connects to SEO
- Be prepared: Discover how to future-proof your online real-estate against new Google algorithms
Social media planning
- Social media tactics: Learn how to build a successful social media strategy
- Which platform? Choose the most suitable social platform for your brand or client
- Pay attention: Find out how you can become a good ‘social listener’ and why it’s important
- Community know-how: Examine how you can actively engage with your audience by building a community and why you shouldn’t be afraid of negative feedback
- Advertising on social media: Discover how to boost your community’s organic growth with paid ad solutions
Marketing via email marketing
- Email marketing: Realize the unique advantages of internet mail shots
- Email marketing plans: Find out which approach best suits your audience
- Opt-in marketing: Examine best-practice methods
- Acquisitions: Understand the best way to gain new customers via email
- Automatic procedures: Explore how to automate certain aspects of your email marketing activity
- Better emails: Identify how you can improve the design and content of your emails
CLASS 3
Using Google Ads
- Google Ads updates: Explore the latest developments to Google Ads’ products
- Boost ROI: Discover how to get maximum return on investment when creating Google Ads campaigns
- Search or display ads? Identify which type of Google Ad is better for your campaign
- Cost of Google Ads: Explore how Google Ads charges work
- Keyword bids: Ensure that your keyword-bidding tactics match your marketing needs
- Raise your Google Quality Score score: Understand what this metric is and how you can improve it
- Write ads that work: Create ad copy that drives traffic to your site
Advertising on social media
- Facebook: Effectively target your chosen audience on the world’s biggest social platform
- Twitter: Explore the power of Promoted Tweets and Accounts on Twitter
- LinkedIn: Tap into to LinkedIn’s network of B2B and B2C users
- The best of the rest: Learn about advertising opportunities on Instagram, Pinterest, and YouTube
CLASS 4
Optimizing conversion rates
- Conversion rate optimization: How CRO can improve your return on investment
- The link between customer value propositions and
- CRO: Boost CVP to secure an increased conversion rate
- Keeping track: Find out how to monitor conversions
- Test different options: Examine how A/B split-testing can help uncover a winning formula
Using Google Analytics to measure success
- Getting started in Google Analytics: Learn how to set up user accounts and profiles in Google Analytics
- Identify your campaign’s goals: Plus choose the best metrics to track your progress towards them
- Key performance indicators: What KPIs are and how to create a suitable framework to monitor them
- Use GA in Facebook: Monitor campaigns on Facebook and other social media platforms from within Google Analytics
- Analysis options: Explore the choices for using each platform’s own monitoring tools and review the best free and paid-for third-party solutions
Participative group exercises
Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.
One-to-one mentorship
Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.