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Social Media Marketing Course

DON'T BECOME A Digital dinosaur!

Social Media Marketing Course Content

If you don’t know your hashtag from your retweet, then our Social Media training course will give you a double-espresso-shot awakening to the new world order.

Let’s face it, if you’re not tweeting about it, re-tweeting it, updating your status, sharing that link or blogging, then you're not starring in your own reality show. Time to start taking selfies and launch your own YouTube channel - you can, after this social media marketing course, if that's what blows your hair back.

What is this course about?

In this Social Media Marketing Course, you will learn how to use Social Media Marketing as a highly effective business tool to engage with and reach people all over the world.

  • An Introduction to Social Media
    What is Social Media, why does it work. In which cases does it not work?
  • Social Media Landscape in RSA
    What are some stats around Social Media use in RSA?
  • Social Media Strategy
    Is Social Media relevant for my brand? If so, which channels to use. Who are my target markets and how do I reach them using Social Media? What are your goals?
  • Content Planning
    What type of content is needed? How do I schedule it?
  • Blogging: How to blog Effectively
    How to set up a blog, how to write it, how to stand out in the crowd.
  • YouTube: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • Facebook: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • Twitter: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • Instagram: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • LinkedIn: How to use it Effectively
    Strengths and weaknesses of this channel, plus how to use it effectively.
  • Advertising on Social Media
    How to create ads, which type of ad is right for you to achieve your goals.
  • Top Tools
    Which tools should you be using?
  • Practical
    Create accounts, schedule posts, set up ads.
  • Plus more!

Dates & Times

Cape Town


Day 1 – Digital Strategy and Email Marketing

Date: TBA


Day 2 -  Introduction to Social Media

Date: TBA


Day 3 – Social Media Marketing
Date: TBA


Day 4 – Web Design, Google Analytics and SEO

Date: TBA


Day 5 – Online Advertising
Date: TBA



Day 1 –  Social Media 1

Date: TBA


Day 2 -  Social Media 2

Date: TBA


Day 3 – Digital Strategy and Email Marketing
Date: TBA


Day 4 – Web Design, SEO, WordPress, Google Analytics
And Usability Testing

Date: TBA


Day 5 – Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing

Date: TBA



Full Course: only R45,000 (ex.VAT)

Day Rate: R15,950 per day (ex.VAT)


Cape Town:
Cape Town Central TBC

Sandton Central TBC

Seats are limited.

Courses will be rescheduled if minimum numbers not met.


  • Wi-fi at venue
  • Lunch and snacks, drinks
  • Advanced Certificate
  • Digital handouts


We will give you tasks to complete at the end of each course, so you can go home and put into practice eveything you've learned. This is optional.


  • Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
  • Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
  • Internet access (bring your own dongle or Wi-Fi device).  We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us

About Dylan Kohlstädt  

Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.

Let's see what some of our
learners have to say

"Thank you for the social media training this morning. It was very insightful and informative, plus having an awesome speaker helped!"

- Ruark, Social Media Manager

"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."

- Kyle, Brand Manager

"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."

- Hester, Entrepreneur

“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!

I love your workshops! Thanks once again for today, it was awesome!"

"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."

Jeanine, Marketing Coordinator

"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"

Lorraine, CEO

"Thanks for an awesome presentation!"

Dean, Group Marketing, Sponsorship and Events Manager

“Great learnings, expectations exceeded. Awesome for beginners that want to get started”

- Digital Marketing class.

“Great training! I am leaving today ready to take on the digital world’’

- Introduction to Social Media Masterclass.

“Great presenter, knowledgeable on info - overload in a good way!’’

- Introduction to Social Media Masterclass.

'Írma is very knowledgeable and explains everything in an understanding terms”

- Introduction to Social Media Masterclass.

“This class helped me to better understand the work I do. It made me excited to get going on my next campaign. Thank you!’’

- Introduction to Social Media Masterclass

“Fantastic, cant wait to do those lead generation ads!”

- Introduction to Social Media Masterclass

‘’Great content & Interactive sessions’’

- Introduction to Social Media Masterclass

In Partnership with these leading brands:

Shift ONE offers a bespoke service that mixes traditional and Paid Media marketing to achieve goals that clients have set for themselves.
Link et al Logo provides training in the digital marketing industry. Their logo is text-based, with a square encasing the brand name.
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