Social Media Marketing Course
DON'T BECOME A Digital dinosaur!
Social Media Marketing Course Content
If you don’t know your hashtag from your retweet, then our Social Media training course will give you a double-espresso-shot awakening to the new world order.
Let’s face it, if you’re not tweeting about it, re-tweeting it, updating your status, sharing that link or blogging, then you're not starring in your own reality show. Time to start taking selfies and launch your own YouTube channel - you can, after this social media marketing course, if that's what blows your hair back.
What is this course about?
In this Social Media Marketing Course, you will learn how to use Social Media Marketing as a highly effective business tool to engage with and reach people all over the world.
- An Introduction to Social Media
What is Social Media, why does it work. In which cases does it not work? - Social Media Landscape in RSA
What are some stats around Social Media use in RSA? - Social Media Strategy
Is Social Media relevant for my brand? If so, which channels to use. Who are my target markets and how do I reach them using Social Media? What are your goals? - Content Planning
What type of content is needed? How do I schedule it? - Blogging: How to blog Effectively
How to set up a blog, how to write it, how to stand out in the crowd. - YouTube: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - Facebook: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - Twitter: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - Instagram: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - LinkedIn: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - Advertising on Social Media
How to create ads, which type of ad is right for you to achieve your goals. - Top Tools
Which tools should you be using?
- Practical
Create accounts, schedule posts, set up ads. - Plus more!
Dates & Times
Cape Town
Day 1 – Digital Strategy and Email Marketing
Date: TBA
Day 2 - Introduction to Social Media
Date: TBA
Day 3 – Social Media Marketing
Date: TBA
Day 4 – Web Design, Google Analytics and SEO
Date: TBA
Day 5 – Online Advertising
Date: TBA
Johannesburg
Day 1 – Social Media 1
Date: TBA
Day 2 - Social Media 2
Date: TBA
Day 3 – Digital Strategy and Email Marketing
Date: TBA
Day 4 – Web Design, SEO, WordPress, Google Analytics
And Usability Testing
Date: TBA
Day 5 – Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing
Date: TBA
Costs
Venue
Cape Town:
Cape Town Central TBC
Johannesburg:
Sandton Central TBC
Seats are limited.
Courses will be rescheduled if minimum numbers not met.
Includes
- Wi-fi at venue
- Lunch and snacks, drinks
- Advanced Certificate
- Digital handouts
Practical
We will give you tasks to complete at the end of each course, so you can go home and put into practice eveything you've learned. This is optional.
PLEASE BRING:
- Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
- Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
- Internet access (bring your own dongle or Wi-Fi device). We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us
About Dylan Kohlstädt
Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.
She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.
Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.
She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.
In Partnership with these leading brands:
