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Business Owners:


 Powered by Shift ONE Digital Campus

Beginning TBC

5 Week Free Social Media Course

Powered By The Digital Marketing Academy 

Shift ONE Digital approached the Digital Marketing Academy to develop a free Social Media Accelerator course presented through the Shift ONE Digital Campus. This course is strategically crafted to empower business owners with invaluable insights and a comprehensive toolkit for strategically leveraging social media to drive business expansion.

what you can expect

Unlock the Power of Social Media

This free course is designed to empower you with the skills and strategies needed to harness the full potential of social media for your business. From Facebook to Instagram, Twitter to LinkedIn, we'll show you how to leverage each platform effectively.

Precision Targeting

Say goodbye to the hit-and-miss approach. Learn the art of pinpointing your ideal audience and engaging them with content that resonates, converting followers into loyal customers.

Cutting-edge strategies

Stay ahead of the curve with the latest trends and techniques in social media marketing. Our experts will guide you through the ever-evolving digital landscape.

Global reach 

Social media knows no bounds, and neither should your business. Discover how to expand your reach and tap into global markets, opening up a world of opportunities.

Actionable insights

We believe in practical knowledge. Each module is filled with hands-on exercises and real-world case studies to ensure you leave with actionable insights you can apply immediately.

Business Empowerment

We don't just teach; we empower. By the end of this course, you'll be equipped with the tools and confidence to navigate the digital realm and drive your business forward.


  • Convert social media into tangible business growth.
  • Develop a holistic social media strategy for audience engagement.
  • Navigate platforms, create content, and optimise advertising.
  • Master Facebook, Instagram, LinkedIn, and Twitter for business.
  • Create compelling content and establish a brand voice.
  • Execute effective paid advertising and analyse metrics.
  • Embrace cutting-edge trends and enhance data-driven decision-making.


About Dylan Kohlstädt  

Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.

About Irma Karsten

A social media marketing specialist and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her. 

Irma is passionate about training individuals and facilitating courses – from entry level right through to advanced level – on all platforms and across all industries. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers and executives have all attended Irma’s training sessions.

Irma believes that “if you are not having fun while you are doing it, then you are doing it wrong”,
and this coupled with her years of experience across multiple industries and roles makes her a well-rounded and sought-after trainer and facilitator.



Nomanna Mavata

Digital Marketer at Shift ONE Digital



Digital Marketer at Shift ONE Digital



Digital Marketer at Shift ONE Digital


Mia van Schalkwyk

Digital Marketer at Shift ONE Digital

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