3-DAY INTRODUCTION TO DIGITAL MARKETING course
GET DIGITAL SKILLS, QUICKLY!
Dates & Times
Costs
Contact us for prices
Venue
Online
Seats are limited.
The courses will be rescheduled if the minimum numbers are not met.
Includes
- Certificate for those who attend 3 days
- Digital handouts
Practical
Workshops, case studies, examples, tools and templates
PLEASE BRING
Administrator access to all the Social Media and Facebook Business Pages for all accounts you manage
Your laptop – not all features on social media pages are accessible from tablets or phones, so a laptop is better
Good internet access.
Load-shedding
We at the DMA have a generator, if load-shedding occurs throughout the course we will simply rejoin within a few minutes once the generator has continued. Should YOU have load-shedding, we will record the sessions and send them to you afterward, so you don't miss out
Load-shedding
We at the DMA have a generator, if load-shedding occurs throughout the course we will simply rejoin within a few minutes once the generator has continued. Should YOU have load-shedding, we will record the sessions and send them to you afterward, so you don't miss out
Learn All you need to Know About Digital Marketing & Social Media in this three day training course
Need to know about digital marketing and social media but don't have days, weeks and months to learn about it?
This quick, practical and insightful course will teach you all you need to know!
Day 1: Digital Marketing
- Strategy - what are the important headings to have in your strategy and plan
- Email Marketing - this powerful and underrated topic will unlock the world of MailChimp for you
- Websites - what goes into a good website design?
- SEO - get ranking on page one of Google
- More!
Day 2: Social Media Marketing
This is a biggie. We'll cover the social media landscape, each of the channels' strengths and weaknesses, plus how to put together a strategy for effective social media marketing. Content marketing is a powerful way of keeping your customers and prospects engaged. Without it you are just hard-selling your products and services, and not closing as many sales as you could and should. We'll show you practical ways to organise your life so you don't go mad or get lost in this new landscape - there's lots to do and you need to be organised and not be completely overwhelmed. Learn about creating campaigns, how to set them up and how to measure their effectiveness.
- Strategy
- YouTube
- Tik Tok
- Content Marketing
- More...
Day 3: Facebook for Business
Learn about creating a strategy, setting goals, which channels are effective for those goals. PPC, CPC, CPM, CPL will all be TLA's you're comfortable with after this session. We'll cover Adwords, Facebook for Business, and top tools for managing your online ads. Digital Marketing is all about numbers, and being able to understand numbers, and the effectiveness and results from your campaigns are critical. We'll take you through Google Analytics as it relates to paid advertising, and other analytics platforms so you can talk facts when it matters.
- Facebook for Business
- Facebook Ads
- Reading a Report
- Google Analytics
- More...
Plus a bunch of templates, lists of top tools, calendars, and much more.
About Dylan Kohlstädt
Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.
She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.
Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.
She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.