Online Advertising Course

DON'T BECOME A Digital dinosaur!

Online Advertising Course Content

So now that you're active on all digital platforms, you'll quickly realise that all free platforms (like Gmail or Google Search or Facebook) are only free because they pay for themselves by showing their visitors adverts.

If you want to reach new customers who are online, there's only one way to do it, that's to pay someone! Mark Zuckerberg (Facebook) and Google are standing by, holding back potential customers, until you give them some of your hard-earned cash, then they'll release to you a stream of prospects that will keep your sales team happy and the sales rolling in.

Worth it? Well that depends on your brand, goals and which channels are right to go fishing in!

What is this course about?

Google, Facebook, Twitter, YouTube, News24, all of these websites or platforms show banners and ads to people who are browsing or searching for something.

Your brand needs to be there, or be left behind.

  • An introduction to Online Advertising
    What is Online Advertising all about? Why do you need to be there? Which platforms or channels are available to advertise on? What's right for your business? CPL, CPC, PPC, CPM, CPA...learn what these are and why you need to know them.
  • Creating an Online Advertising Strategy
    Without a strategy, how will you know if you are achieving your goals? What are your goals, what's the measurement of success, who are you trying to reach, what's your budget, duration, etc.
  • Google Search
    Be found when people type search terms into Google.
  • Google Adwords
    The platform that you will use to set up all your ads on.
  • Google Display Network
    Google has access to millions of publisher third-party websites. They can place your banner ads here, depending on your criteria, and find customers where they are at.
  • Remarketing
    The magical ability for banners to follow people after they've visited a website or page.
  • Social Media Advertising
    How to place ads on the top Social Media platforms.
  • Creating a Media Plan
    Setting up a media plan for your business.
  • Creating a Media Brief
    How to brief your media buying company or PPC agency.
  • Plus more!

Dates & Times

Cape Town

Day 1 –  Digital Strategy and Email Marketing

21 September 2018


Day 2 -  Introduction to Social Media

27 September 2018 


Day 3 – Social Media Marketing
28 September 2018


Day 4 – Web Design, Google Analytics and SEO

04 October 2018


Day 5 – Online Advertising
05 October 2018


All sessions are from 09h00 to 16h00.


Day 1 –  Digital Strategy and Email Marketing

10 September 2018


Day 2 – Introduction to Social Media

11 September 2018 


Day 3 – Social Media Marketing

12 September 2018


Day 4 – Web Design, Analytics and SEO

13 September 2018


Day 5 – Online Advertising

14 September 2018

All sessions are from 09h00 to 16h00.



Full Course: only R11,950 (ex.VAT)

Day Rate: R2,590 per day (ex.VAT)


Cape Town:
Cape Town Central TBC

Sandton Central TBC

Seats are limited.

Courses will be rescheduled if minimum numbers not met.


  • Wi-fi at venue
  • Lunch and snacks, drinks
  • Advanced Certificate
  • Digital handouts


We will give you tasks to complete at the end of each course, so you can go home and put into practice eveything you've learned. This is optional.


  • Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
  • Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
  • Internet access (bring your own dongle or Wi-Fi device).  We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us

About Dylan Kohlstädt  

Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.

Let's see what some of our
learners have to say

"Thank you for the social media training this morning. It was very insightful and informative, plus having an awesome speaker helped!"

- Ruark, Social Media Manager

"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."

- Kyle, Brand Manager

"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."

- Hester, Entrepreneur

“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!

I love your workshops! Thanks once again for today, it was awesome!"

"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."

Jeanine, Marketing Coordinator

"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"

Lorraine, CEO

"Thanks for an awesome presentation!"

Dean, Group Marketing, Sponsorship and Events Manager

In Partnership with these leading brands:

Shift ONE offers a bespoke service that mixes traditional and Paid Media marketing to achieve goals that clients have set for themselves.
Link et al Logo provides training in the digital marketing industry. Their logo is text-based, with a square encasing the brand name.