Online Advertising Course
DON'T BECOME A Digital dinosaur!
Online Advertising Course Content
So now that you're active on all digital platforms, you'll quickly realise that all free platforms (like Gmail or Google Search or Facebook) are only free because they pay for themselves by showing their visitors adverts.
If you want to reach new customers who are online, there's only one way to do it, that's to pay someone! Mark Zuckerberg (Facebook) and Google are standing by, holding back potential customers, until you give them some of your hard-earned cash, then they'll release to you a stream of prospects that will keep your sales team happy and the sales rolling in.
Worth it? Well that depends on your brand, goals and which channels are right to go fishing in!
What is this course about?
Google, Facebook, Twitter, YouTube, News24, all of these websites or platforms show banners and ads to people who are browsing or searching for something.
Your brand needs to be there, or be left behind.
- An introduction to Online Advertising
What is Online Advertising all about? Why do you need to be there? Which platforms or channels are available to advertise on? What's right for your business? CPL, CPC, PPC, CPM, CPA...learn what these are and why you need to know them.
- Creating an Online Advertising Strategy
Without a strategy, how will you know if you are achieving your goals? What are your goals, what's the measurement of success, who are you trying to reach, what's your budget, duration, etc.
- Google Search
Be found when people type search terms into Google.
- Google Adwords
The platform that you will use to set up all your ads on.
- Google Display Network
Google has access to millions of publisher third-party websites. They can place your banner ads here, depending on your criteria, and find customers where they are at.
The magical ability for banners to follow people after they've visited a website or page.
- Social Media Advertising
How to place ads on the top Social Media platforms.
- Creating a Media Plan
Setting up a media plan for your business.
- Creating a Media Brief
How to brief your media buying company or PPC agency.
- Plus more!
Dates & Times
Day 1 – Digital Strategy and Email Marketing
Date: 21 June
Day 2 - Introduction to Social Media
Date: 28 June
Day 3 – Social Media Marketing
Date: 5 July
Day 4 – Web Design, Google Analytics and SEO
Date: 12 July
Day 5 – Online Advertising
Date: 19 July
Day 1 – Social Media 1
Date: 3 April
Day 2 - Social Media 2
Date: 12 April
Day 3 – Digital Strategy and Email Marketing
Date: 17 April
Day 4 – Web Design, SEO, WordPress, Google Analytics
And Usability Testing
Date: 24 April
Day 5 – Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing
Date: 17 April
Full Course: only R11,950 (ex.VAT)
Day Rate: R2,590 per day (ex.VAT)
Cape Town Central TBC
Sandton Central TBC
Seats are limited.
Courses will be rescheduled if minimum numbers not met.
- Wi-fi at venue
- Lunch and snacks, drinks
- Advanced Certificate
- Digital handouts
We will give you tasks to complete at the end of each course, so you can go home and put into practice eveything you've learned. This is optional.
- Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
- Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
- Internet access (bring your own dongle or Wi-Fi device). We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us
About Dylan Kohlstädt
Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.
She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.
Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.
She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.
Let's see what some of our
learners have to say
"Thank you for the social media training this morning. It was very insightful and informative, plus having an awesome speaker helped!"
- Ruark, Social Media Manager
"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."
- Kyle, Brand Manager
"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."
- Hester, Entrepreneur
“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!
I love your workshops! Thanks once again for today, it was awesome!"
"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."
Jeanine, Marketing Coordinator
"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"
"Thanks for an awesome presentation!"
Dean, Group Marketing, Sponsorship and Events Manager