LIVE, TRAINER-LED CLASS
You’ll pick up the core principles of mobile user experience swiftly in this workshop, with up-to-date insight into how real mobile users behave and how the mobile web development industry is responding to the latest trends. In a single day you’ll become expert enough to apply your knowledge in your own projects to deliver superior results.
Key learning benefits
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How to improve performance and engagement levels. Guidance on how best to apply core UX principles
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Boost mobile sales and marketing ROI. Mobile usability and user experience best practice
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Optimise results by testing usability and UX. Steps to deliver the most effective experience
COURSE INFO
WHAT MAKES OUR COURSE UNIQUE?
With mobile and tablet use now equal to that of desktop and laptop computers, even exceeding desktop use in several important industries and markets, mobile user experience design and testing have become the keys to competitive advantage.
This course leads you through ample research insight into mobile user behaviour, followed by the key principles of mobile design and usability, and the best techniques for testing and validating your mobile UX decisions. You’ll receive step-by-step practical guidance in how to improve your own mobile site or app design.
Even if you have little or no prior experience of mobile UX, you’ll leave the training with all the hands-on skills you need to implement best practice and generate optimum results from your mobile properties.
Book this intensive mobile user experience training to discover how to use mobile UX design to radically enhance performance and user engagement levels.
CLASS 2: Mobile Design and Usability Essentials
MOBILE INDUSTRY & AUDIENCE TRENDS
- Know your users: An in-depth look at the wide variety of web and mobile users
- User behaviour patterns: How user behaviours differ by device and context
- UK mobile landscape: Insight into current and developing device use trends in the UK
- Setting design priorities: Expert guidance on how to design for the right devices
MOBILE APPS VS MOBILE WEBSITES
- Apps versus sites: A comparison of the strengths and weaknesses of each option
- How to choose: Strategy and scenario planning to decide whether you need an app, a mobile site, or both
MOBILE DESIGN
- Designing touch targets: Minimum sizes and touchscreen usability guidelines
- Download speed optimisation: How speed affects user behaviour, and how to boost you
- Multi-orientation design: How to design for users switching between portrait and landscape display
- Gestural interface design: Best practice design guidelines for touch screen gestures
- Non-touchscreen devices: Inclusive design principles to serve non-touchscreen users
MOBILE USABILITY GUIDELINES
- Navigation design: How to create simple navigation structures for your users
- Navigation location: An in-depth discussion of your options for mobile navigation placement
- Menu design: Expert guidance on choosing an effective menu design, from lists and grids to carousels and slideshows
- Single column layouts: How to adapt your content layout to improve mobile UX
- Icons & buttons: Designing graphic elements for optimum mobile usability
- Using built-in functionality: How to take full advantage of mobile devices’ integral functions and features
- Prioritizing mobile content: How to decide which content to minimise or emphasise in your mobile design
- Mobile copywriting: Creating or adapting your copy for maximum mobile readability and conversion
- Text input reduction: How to make full use of auto-fill options, input controls and validation
- Incorporating add-ons: Recommendations for creating a friction-free checkout and payment process
CLASS 2: Responsive Design & Mobile Usability Testing
RESPONSIVE DESIGN IN A MULTI-PLATFORM WORLD
- Multi-faceted design: How to design for multiple devices and platforms to meet the user’s needs
- Device-level requirements: Guidance on the different user experience requirements of common devices
- Responsive vs. adaptive: Learn the differences between these two design approaches for mobile and tablet
MOBILE USABILITY TESTING
- How to test: A discussion of the most effective and affordable mobile UX and usability testing methods
- Selecting usability metrics: How to identify the most important measures of usability performance
- Your testing goals: Advice on setting testing goals that align with business objectives
- A/B & multivariate testing: Learn more about these key testing methods and develop your own test programme
Interactive group exercises
Every class includes live Q&As and group exercises with fellow course participants
One-to-one mentorship
Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.
DATES AND TIMES: