LinkedIn Recruitment

LINKEDIN SPECIALIST INSIGHT

• Demographics: Insight into LinkedIn’s user base and usage rates across Britain
• Up-to-the minute: Guidance on the latest LinkedIn developments and planned initiatives impacting recruitment

 

LINKEDIN RECRUITMENT STRATEGY

• Essential creativity: How to creatively plan LinkedIn recruitment campaigns strategically
• Bringing it together: How to sync LinkedIn with other platforms such as Twitter and blogs

 

LINKEDIN PROFILE PAGES

• Company strategy: Developing a coherent strategy of best practice across your employee base
• Network visibility: How to engage a targeted network of contacts on an ongoing basis

 

GROWING YOUR CONNECTIONS

• Current contacts: Extend your network easily across your email contacts
• Advanced search: Locate targeted industry professionals to connect with
• Offline marketing: Guidance on publicizing your LinkedIn presence offline
• Company engagement: Best practice for engaging companies and spurring them to join your network
• Requests for introductions: Advice on maximizing use of LinkedIn referrals

 

LINKEDIN NETWORK ENGAGEMENT

• Timing: Planning your activity around when industry professionals are most active on LinkedIn
• Status updates: Advice on what types of updates drive most engagement and visibility in News Feeds
• Relationship management: Tactics to boost your contacts’ visibility and generate long-term goodwill

 

LINKEDIN COMPANY PAGES

• Setting up: Establishing a branded LinkedIn Page presence effectively
• Google: Optimizing your LinkedIn Page for search engines
• Online video: Integrate video into your Company Page to boost engagement levels
• User accounts: How to manage set-up of personal and company profile accounts for the long-term
• Status updates: Target your updates by company size, industry, job function, seniority or geography

 

LINKEDIN RECRUITMENT CONTENT STRATEGY

• Employee decision-making process: Understanding the role of social content in driving final decision
• Recruitment content attributes: Research insight into content characteristics that generate attention
• Value proposition: How to set a proposition that appeals to your target candidate
• Value proposition canvas: Framework for setting your own content strategy
• Persuasion tactics: Reciprocity, commitment & consistency, consensus, affinity, authority and scarcity
• Content calendar: How to build a working content plan to boost efficiency and drive results
• Content type: How to best plan your mix of copy, image, video and other multimedia content
• Post frequency: Best practice for planning the number of posts per day
• Post scheduling: Priority times to post to maximize engagement

 

LINKEDIN CANDIDATE OUTREACH

• LinkedIn InMail: How to best use LinkedIn’s email messaging function to engage candidates
• Message content: Topics and message themes to deliver best response
• Event promotion: How to maximize exposure of your recruitment events across LinkedIn
• Setting up your own LinkedIn Group: Setting a focus, growing a membership, driving discussion
• Joining 3rd-party LinkedIn Groups: Selecting groups to join, starting discussions, gaining visibility
• LinkedIn Pulse: Understand the full workings of LinkedIn’s personalized news service
• LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds

 

LINKEDIN GROUPS – SETTING UP YOUR OWN

• Focus topic: Researching and determining a topic for your group to maximize results
• Open or closed group?: Guidance on best practice
• Blocking individuals: How to prevent competitors joining your group
• Search visibility: How to ensure maximum visibility in LinkedIn and Google
• Growing membership: Proven techniques for organically growing a targeted community
• Discussions: Instigating and managing LinkedIn Group discussions
• Group announcements: Best practice use of email announcements to your group members
• Group management: Designating admin responsibilities across your team

 

LINKEDIN GROUPS – 3RD PARTY GROUPS

• Selecting groups to join: How to best focus your time to drive most results
• Popular discussions: Target the most active activity within a group for most visibility
• Starting a discussion: Prepping a new discussion topic that adds value and generates debate
• Top influencer: How to become one of the most valued participants in a group
• Group analytics: Maximize LinkedIn’s detailed stats on group activity, demographics and growth

 

LINKEDIN MAIL

• Best practice: How to best use LinkedIn’s email messaging function to engage candidates
• Message content: Topics and message themes to deliver best response
• Frequency: Tried-and-tested timings for regularly messaging your contacts without inspiring fatigue
• LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network

 

LINKEDIN PULSE

• Full overview: Understand the full workings of LinkedIn’s personalized news service
• LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds
• Content optimization: How to ensure your news ranks highly in LinkedIn Today
• Social influence: Best practice of LinkedIn Today to engage your network