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LinkedIn Marketing Course

DON'T BECOME A Digital dinosaur!

LinkedIn Marketing Course 

LinkedIn is the top business social media channel in the world, especially for business targeting other businesses (B2B). If your customers are on LinkedIn then you need to know how to use it effectively to reach them.

This LinkedIn Marketing Course will take you from zero to hero on the platform, and we'll have you growing your business in no time.

Knowing how and when to use this platform is imperative to every Marketing Manager. 


What is this course about?

Understanding Instagram and LinkedIn is non-negotiable for Marketers these days.

  • An Introduction to LinkedIn
    Get the lowdown on the LinkedIn basics
  • Creating an Effective LinkedIn Marketing Strategy
    What are your goals and is this the right channel for them, how to make this channel work for you
  • How to use LinkedIn for your Business
    What's the right way to use it, how to use it, when to use it, what to say, who to reach, when, etc. Setting up a business page, setting up a personal profile, optimising both. Content creation, joining Group, hiring staff, and more.
  • Strengths and Weaknesses
    When to love LinkedIn, when to leave it
  • Analytics
    Understanding the numbers and reporting tools
  • Practical: Spend Time on LinkedIn Reviewing Examples
    What are groups, when to post, who to follow, how to search for contacts and connect with them
  • Practical: Set up a few Adverts
    Let's create an advert together so you know how
  • Introduction to Social Selling
    What is it and why should you use it
  • Social Selling - how to do it
    Practical examples on how to employ social selling in your business
  • Social Selling and Reporting
    Reporting back on successes
  • Plus a ton of resources, tools and templates
  • Plus more!

Dates & Times

Cape Town

Day 1 –  Digital Strategy and Email Marketing

Date: TBA


Day 2 -  Introduction to Social Media

Date: TBA


Day 3 – Social Media Marketing
Date: TBA


Day 4 – Web Design, Google Analytics and SEO

Date: TBA


Day 5 – Online Advertising
Date: TBA



Day 1 –  Social Media 1

Date: TBA


Day 2 -  Social Media 2

Date: TBA


Day 3 – Digital Strategy and Email Marketing
Date: TBA


Day 4 – Web Design, SEO, WordPress, Google Analytics
And Usability Testing

Date: TBA


Day 5 – Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing

Date: TBA


Full Course: only R11,950 (ex.VAT)

Day Rate: R2,590 per day (ex.VAT)


Cape Town:
Cape Town Central TBC

Sandton Central TBC

Seats are limited.

Courses will be rescheduled if minimum numbers not met.


  • Wi-fi at venue
  • Lunch and snacks, drinks
  • Advanced Certificate
  • Digital handouts


We will give you tasks to complete at the end of each course, so you can go home and put into practice eveything you've learned. This is optional.


  • Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
  • Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
  • Internet access (bring your own dongle or Wi-Fi device).  We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us

About Dylan Kohlstädt  

Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.

In Partnership with these leading brands:

Shift ONE offers a bespoke service that mixes traditional and Paid Media marketing to achieve goals that clients have set for themselves.
Link et al Logo provides training in the digital marketing industry. Their logo is text-based, with a square encasing the brand name.
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