instagram & influencer Marketing Course
DON'T BECOME A Digital dinosaur!
Instagram Marketing Course
Instagram is a social media platform that is taking over the world. It's perfect for visual posts, engaging content and creating stories and relationships with your customers.
Knowing how and when to use this platform is imperative to every Marketing Manager.
What is the Instagram Marketing Course about?
Understanding Instagram is non-negotiable for Marketers these days.
- An Introduction to Instagram
Get to grips with the basics of this platform
- Creating an Effective Instagram Marketing Strategy
Is Instagram right for you? What you need to know to make it work for your business
- Strengths and Weaknesses
You might be expecting too much of this platform! Learn how to navigate the pros and cons of Instagram
- Practical: Spend Time on Instagram Reviewing Examples
Let's look at your business, and your competitors, let's examine a few case studies to see what works
- Practical: Set up a few Adverts
We'll set up a few paid ads together, so you know how to do it
- Plus a ton of resources, tools and templates
- Plus more!
WHAT IS THIS COURSE ABOUT?
Influencer Marketing is rising in power, what is it, should you use it, how to use it...we cover this an more in this impactful half-day course.
- Influencer Marketing Strategy
How to set up a winning strategy
- What is Influence?
How do we influencer, who are influencers
- Finding the Right Influencers
Who are the right voices reaching your community
- Connecting to Influencers
How to reach out to them and collaborate with them effectively
- Collaborating with Influencers
What does collaborating mean? How to create a win-win-win collaboration with your influencers
How to manage your influencer campaigns effectively
Reporting on your campaigns
Measuring ROI on your influencer marketing campaigns
- Plus More...
About Dylan Kohlstädt
Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.
She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.
Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.
She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.
About Irma Karsten
A social media marketing specialist and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her.
Irma is passionate about training individuals and facilitating courses – from entry level right through to advanced level – on all platforms and across all industries. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers and executives have all attended Irma’s training sessions.
Irma believes that “if you are not having fun while you are doing it, then you are doing it wrong”, and this coupled with her years of experience across multiple industries and roles makes her a well-rounded and sought-after trainer and facilitator.
Cape Town - TBC
Johannesburg: 3 - 5 April 2019
Cape Town: 27 -29 March 2019