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Intro to Influencer Marketing Course

DON'T BECOME A Digital dinosaur!

Influencer Marketing Course Content

Influencer marketing is all the rage at the moment. Would you like to be an influencer? Would you like to reach your customers using influencers? How do you identify the right influencers, how do you manage them?

Which platforms should you target?

This Influencer Marketing Course will take you through some of the pitfalls of influencer marketing, and turn you into someone who can either become an influencer, or manage influencer marketing on behalf of your brand.

Either way, Influencer Marketing is a must-know for every Marketing Manager. 


What is this course about?

Understanding Influencer Marketing is non-negotiable for Marketers these days.

  • An Introduction to Influencer Marketing
    Get to grips with the basics of this marketing phenomenon
  • Creating an Effective Influencer Marketing Strategy
    Is Influencer Marketing right for you? What you need to know to make it work for your business
  • Strengths and Weaknesses
    You might be expecting too much of this programme! Learn how to navigate the pros and cons of Influencer Marketing
  • Practical: Spend Time Reviewing Examples
    Let's look at your business, and your competitors, let's examine a few case studies to see what works
  • Plus a ton of resources, tools and templates
  • Plus more!

Dates & Times

Cape Town

Day 1 –  Digital Strategy and Email Marketing

Date: TBA


Day 2 -  Introduction to Social Media

Date: TBA


Day 3 – Social Media Marketing
Date: TBA


Day 4 – Web Design, Google Analytics and SEO

Date: TBA


Day 5 – Online Advertising
Date: TBA



Day 1 –  Social Media 1

Date: TBA


Day 2 -  Social Media 2

Date: TBA


Day 3 – Digital Strategy and Email Marketing
Date: TBA


Day 4 – Web Design, SEO, WordPress, Google Analytics
And Usability Testing

Date: TBA


Day 5 – Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing

Date: TBA



Full Course: only R11,950 (ex.VAT)

Day Rate: R2,590 per day (ex.VAT)


Cape Town:
Cape Town Central TBC

Sandton Central TBC

Seats are limited.

Courses will be rescheduled if minimum numbers not met.


  • Wi-fi at venue
  • Lunch and snacks, drinks
  • Advanced Certificate
  • Digital handouts


We will give you tasks to complete at the end of each course, so you can go home and put into practice eveything you've learned. This is optional.


  • Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
  • Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
  • Internet access (bring your own dongle or Wi-Fi device).  We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us

About Dylan Kohlstädt  

Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.

In Partnership with these leading brands:

Shift ONE offers a bespoke service that mixes traditional and Paid Media marketing to achieve goals that clients have set for themselves.
Link et al Logo provides training in the digital marketing industry. Their logo is text-based, with a square encasing the brand name.
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