Intro to Influencer Marketing Course
DON'T BECOME A Digital dinosaur!
Influencer Marketing Course Content
Influencer marketing is all the rage at the moment. Would you like to be an influencer? Would you like to reach your customers using influencers? How do you identify the right influencers, how do you manage them?
Which platforms should you target?
This Influencer Marketing Course will take you through some of the pitfalls of influencer marketing, and turn you into someone who can either become an influencer, or manage influencer marketing on behalf of your brand.
Either way, Influencer Marketing is a must-know for every Marketing Manager.
What is this course about?
Understanding Influencer Marketing is non-negotiable for Marketers these days.
- An Introduction to Influencer Marketing
Get to grips with the basics of this marketing phenomenon - Creating an Effective Influencer Marketing Strategy
Is Influencer Marketing right for you? What you need to know to make it work for your business - Strengths and Weaknesses
You might be expecting too much of this programme! Learn how to navigate the pros and cons of Influencer Marketing - Practical: Spend Time Reviewing Examples
Let's look at your business, and your competitors, let's examine a few case studies to see what works - Plus a ton of resources, tools and templates
- Plus more!
Dates & Times
Cape Town
Day 1 – Digital Strategy and Email Marketing
Date: TBA
Day 2 - Introduction to Social Media
Date: TBA
Day 3 – Social Media Marketing
Date: TBA
Day 4 – Web Design, Google Analytics and SEO
Date: TBA
Day 5 – Online Advertising
Date: TBA
Johannesburg
Day 1 – Social Media 1
Date: TBA
Day 2 - Social Media 2
Date: TBA
Day 3 – Digital Strategy and Email Marketing
Date: TBA
Day 4 – Web Design, SEO, WordPress, Google Analytics
And Usability Testing
Date: TBA
Day 5 – Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing
Date: TBA
Costs
Full Course: only R11,950 (ex.VAT)
Day Rate: R2,590 per day (ex.VAT)
Venue
Cape Town:
Cape Town Central TBC
Johannesburg:
Sandton Central TBC
Seats are limited.
Courses will be rescheduled if minimum numbers not met.
Includes
- Wi-fi at venue
- Lunch and snacks, drinks
- Advanced Certificate
- Digital handouts
Practical
We will give you tasks to complete at the end of each course, so you can go home and put into practice eveything you've learned. This is optional.
PLEASE BRING:
- Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
- Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
- Internet access (bring your own dongle or Wi-Fi device). We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us
About Dylan Kohlstädt
Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.
She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.
Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.
She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.
In Partnership with these leading brands:
