social media 3-day masterclass training course
DON'T BECOME A DIGITAL DINOSAUR!
Social Media 3-Day Masterclass Training Course
If you don't yet have a 'handle' on social media, then this Social Media training course is the one for you. The course is designed to take you from digital doofus to socially skilled in a three day, in depth course that covers everything from the basics of social media to the more hard core world of advertising, campaigns and making sales through social media.
Day One: Introduction to Social Media for Business
WHAT IS THIS COURSE ABOUT?
In this Social Media Course, you will learn how to use Social Media Marketing as a highly effective business tool to engage with and reach people all over the world.
- An Introduction to Social Media
What is Social Media, why does it work. In which cases does it not work? - Social Media Landscape in RSA
What are some stats around Social Media use in RSA? - Social Media Strategy
Is Social Media relevant for my brand? If so, which channels to use. Who are my target markets and how do I reach them using Social Media? What are your goals? - Content Planning
What type of content is needed? How do I schedule it? - Blogging: How to blog Effectively
How to set up a blog, how to write it, how to stand out in the crowd. - YouTube: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - Facebook: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - Twitter: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - Instagram: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - LinkedIn: How to use it Effectively
Strengths and weaknesses of this channel, plus how to use it effectively. - Advertising on Social Media
How to create ads, which type of ad is right for you to achieve your goals. - Influencer Marketing
What is it and how do I use it? - SA Social Media Examples
Who's doing what on social media? Who has this space nailed and who doesn't? - Next Level Social Media vs Me Too Social Media
What type of social media works? How to lift the needle using social media - Social Media and Selling
How to make sales from social media - Top Tools
Which tools should you be using? - Practical
Create accounts, schedule posts, set up ads. - Plus more!
Your Trainer:
Dylan Kohlstadt, CEO of Shift ONE and the Digital Marketing Academy, will host and present this course. Dylan has over 20 years of marketing and digital marketing experience both in South Africa and around the world, and is an engaging and entertaining speaker and trainer for focuses on the practical elements of digital marketing.
Day Two: LinkedIn for Business (Morning)
WHAT IS THIS COURSE ABOUT?
- Overview of LinkedIn
- LinkedIn Strategy
- Creating a Profile - Personal
- Creating a Profile - Business
- Optimising your Profile
- Connecting to the Right People
- What is Social Selling
- Content - Best Practice
- Workshops and Examples
- Groups and More
- Recruiting using LinkedIn
- Reaching Out
- Advertising
- And More...
Your Trainer:
Dylan Kohlstadt, CEO of Shift ONE and the Digital Marketing Academy, will host and present this course. Dylan has over 20 years of marketing and digital marketing experience both in South Africa and around the world, and is an engaging and entertaining speaker and trainer for focuses on the practical elements of digital marketing.
Day Two: Influencer Marketing (Afternoon)
WHAT IS THIS COURSE ABOUT?
Influencer Marketing is rising in power, what is it, should you use it, how to use it...we cover this an more in this impactful half-day course.
- Influencer Marketing Strategy
- What is Influence
- Finding the Right Influencers
- Connecting to Influencers
- Collaborating with Influencers
- Management
- Reporting
- ROI
- Plus More...
Your Trainer:
Dylan Kohlstadt, CEO of Shift ONE and the Digital Marketing Academy, will host and present this course. Dylan has over 20 years of marketing and digital marketing experience both in South Africa and around the world, and is an engaging and entertaining speaker and trainer for focuses on the practical elements of digital marketing.
Day Three: Advanced Facebook for Business
WHAT IS THIS COURSE ABOUT?
- An overview of the latest Facebook features and tools
- How to use Facebook Business Manager
- How to use Facebook Ads Manager
- How to use Facebook Power Editor
- How to use Facebook Creative Hub
- Understanding the different types of ads available
- Effective targeting and audience options
PLEASE BRING:
- Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
- Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
- Internet access (bring your own dongle or Wi-Fi device). We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us
Costs
Venue
Cape Town
The Forum, V&A Waterfront
Johannesburg
Sandton
Dates and Times
Cape Town
Day 1 – Introduction to Social Media
Wednesday, 8 May 2018
Day 2 – LinkedIn, Social Selling and Influencer Marketing
Thursday, 9 May 2018
Day 3 – Advanced Facebook for Business
Friday, 10 May 2018
Book Cape Town!
Johannesburg
Day 1 – Introduction to Social Media
Wednesday, 16 May 2018
Day 2 – LinkedIn, Social Selling and Influencer Marketing
Thursday, 17 May 2018
Day 3 – Advanced Facebook for Business
Friday, 18 May 2018
All sessions are from 09h00 to 16h00.
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