Live, trainer-led class
Learning outputs
- Understand e-commerce reporting
- Clear guidance on how e-commerce can be tracked in Google Analytics
- Describe your e-commerce goals
- Calculate your Goal Values and Conversion Funnels
- Configuring e-commerce tracking
- Implement tracking for e-commerce and work with third-party providers
COURSE OVERVIEW
WHAT MAKES OUR COURSE UNIQUE?
One of Google Analytics’ core markets is e-commerce. Its tracking tools provide a unique and detailed picture of your shopping site’s visitors, helping you take a peek at their journey from browser to customer, revealing logjams and other impediments that see them disappear from the funnel.
This course is designed to help you effectively leverage Google Analytics to help identify and resolve problems. Start by understanding how e-commerce is tracked through use of product categories and SKUs. See what kinds of information can be tracked, including sales and special offers. Use your KPIs to determine where to focus your ad-spend. Then discover how e-commerce tracking codes are constructed, and how to configure for basic tracking. Take this to the next level with expert advice using Google Tag Manager and event-tracking, but gain valuable insight into optimal sample sizes for meaningful analysis. Finally, gain best-practice tips, tools and techniques to help use analytics in a live environment.
Enroll on this course now to discover how to glean the insights you need to convert more of your visitors into paying customers.
WHAT TO EXPECT
Join this intensive online training course and ensure you don’t get caught out by the digital marketing changes on the horizon. Stay knowledgeable and smart for the year ahead.
You will leave this course with a clear-headed purview of digital marketing projections for the year ahead. And, importantly, be ready armed with the latest expert guidance on how to best manage this change and capitalize on wide opening areas of opportunity.
Class 1: Google Analytics Ecommerce Tracking Fundamentals
HOW ECOMMERCE IS TRACKED
- How Data is Collected: measure and analyze your reporting across product categories and SKUs
- What Can Be Tracked: how to get a detailed picture of product sales and bundling recommendations
- Value Terminology: gain a clearer picture of a variety of ecommerce KPIs and how to use them allocate ad spend on higher return products
CONFIGURING BASIC ECOMMERCE TRACKING
- The Anatomy of Ecommerce Tracking Code: describe the four commands that make up the ecommerce tracking code
- The Data Layer: populating the Data Layer with your ecommerce variables and transaction IDs
- Tracking the Essentials: tracking product promotion impressions, product clicks, Add and Remove to Shopping Carts and Checkout Steps
Class 2: Google Analytics Advanced Ecommerce Tracking
ENHANCED ECOMMERCE TRACKING
- Pageview Tags: creating transaction tags in Google Tag Manager
- Event Tags: using Event Tracking to understand the effectiveness of your ecommerce platform
- Data Sampling Issues: how these can easily skew your ecommerce analysis
ECOMMERCE IN LIVE ENVIRONMENTS
- Working with Third Party Providers: integrating your website with payment providers and watching out for fraud, cancelled and duplicate transactions
- Tracking Mobile Ecommerce: using GA to provide a seamless mobile shopping experience for your customers
- Segmenting and Remarketing: grow ecommerce sales and revenue with tight segmentation and targeted remarketing campaigns
Participative group exercises
Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.
One-to-one mentorship
Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.