online courses delivered live!
Learning outputs
- How to generate deeper insights with Google Analytics
- Take your skill set to the next level
- Customize filters, tags and segments
- Customize GA for your needs and get ahead of the competition
- Generate business reports
- Make intelligent marketing decisions and avoid common pitfalls
COURSE OVERVIEW
WHAT MAKES OUR COURSE UNIQUE?
Go beyond the basics and give your analytical skills an edge over the competition with this expert learning class.
WHAT TO EXPECT
Join this intensive online training course and ensure you don’t get caught out by the digital marketing changes on the horizon. Stay knowledgeable and smart for the year ahead.
You will leave this course with a clear-headed purview of digital marketing projections for the year ahead. And, importantly, be ready armed with the latest expert guidance on how to best manage this change and capitalize on wide opening areas of opportunity.
Class 1: Google Analytics Advanced Segmentation & Reports
ADVANCED SEGMENTATION
- Describe your Target Segments: learn the importance of targeting the right visitors and not everyone
- Creating Custom Segments: see how to narrow your audience to a sensible size of Segment
- Taking Segmentation to the Next Level: learn about pitfalls of Segmentation and how to avoid filtering out too many people
DEMOGRAPHIC AND INTEREST REPORTS
- People not Clicks: discover who is visiting your site and what you can find out about them from GA
- Cohort Analysis: learn why it’s important not to treat all visitors the same
- Applying Filters: what the difference is and when to apply which
Class 2: Google Analytics Data Cleansing & Advanced Insight
REPORTING DATA REVIEWS
- Cleaning Data: ensure that the data you are using is reliable and accurate
- Calculated Metrics: understand what these are, how to generate them and how to apply them
- Unexpected Referrals: explore how non-human traffic can skew your reporting and what to do about it
ADVANCED TOPICS
- Hostnames: how to ensure that hostnames are resolved properly and that there are no tagging issues that could confuse
- Browser and Device data: gain insight into what web browsers or devices your visitors are using to access your site
- Ads Linking: see how connecting Ads to GA can massively increase your PPC ROI
Participative group exercises
Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.
One-to-one mentorship
Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.
FULL COST:
DATES AND TIMES: TBC