Intro to Facebook and Twitter for Business

Facebook and Twitter for Business Course Content

Facebook is the top social media channel in the world, so it's time you learned how to navigate this platform successfully. It might do wonders for your business, or it might tank. Twitter is awesome and very powerful, but freaks most people out!

Learning the ins and outs of Facebook and Twitter is imperative as a marketing manager or an entrepreneur trying to grow a business or increase engagement with their audience.

What is this course about?

Understanding Facebook and Twitter is non-negotiable for Marketers these days.

Your brand needs to be there, or be left behind.

• An Introduction to Facebook
  Get to grips with the basics of this platform
• Creating an Effective Facebook Marketing Strategy
  Is Facebook right for you? What you need to know to make it work for your business
• Strengths and Weaknesses
  You might be expecting too much of this platform! Learn how to navigate the pros and cons of Facebook
• Practical: Spend Time on Facebook Reviewing Examples
  Let's look at your business, and your competitors, let's examine a few case studies to see what works
• Practical: Set up a few Adverts
  We'll set up a few paid ads together, so you know how to do it
• An Introduction to Twitter
  Get the lowdown on the Twitter basics
• Creating an Effective Twitter Marketing Strategy
  What are your goals and is this the right channel for them, how to make this channel work for you
• Strengths and Weaknesses
  What is Twitter awesome for, when to leave it
• Practical: Spend Time on Twitter Reviewing Examples
  What's working for other brands, how to create a tweet, what's a hashtag, when is it a DM, when to RT
• Practical: Set up a few Adverts
  Let's create an advert together so you know how
• Plus a ton of resources, tools and templates
• Plus more!