Advanced Facebook Marketing Course

DON'T BECOME A Digital dinosaur!

Advanced Facebook Marketing Course

If you don't yet have a 'handle' on social media, then this Social Media training course is the one for you. The course is designed to take you from digital doofus to socially skilled in a three day, in depth course that covers everything from the basics of social media to the more hard core world of advertising, campaigns and making sales through social media.


Social media is no longer a nice-to-have, it’s a must have. Navigating through the seemingly complex landscape of likes, followers, shares, organic growth and myriad of other terms even the most connected of millennials will have a hard time to understand, is not as daunting as it seems… if you have the right roadmap.
This Facebook Advanced Course will give you an in-depth understanding of how to use Facebook for effective marketing of your business. This course will empower you with a broader understanding and knowledge of how to measure and optimise your Facebook organic and paid presence.
The Advanced Facebook Marketing Course has been designed for people already using social media for online marketing, such as managing Facebook pages or Instagram feeds. If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be beneficial.
  • An overview of the latest Facebook features and tools
  • How to use Facebook Business Manager
  • How to use Facebook Ads Manager
  • How to use Facebook Power Editor
  • How to use Facebook Creative Hub
  • Understanding the different types of ads available
  • Effective targeting and audience options
Your Trainer: 
This Advanced Facebook Marketing Course will be facilitated by Irma Karsten, a renowned social media marketer with solid experience in social media marketing training across industries. Irma is the MD for LINK et al and has a vast understanding and successful track-recording in all aspects of marketing, but particularly loves all things social media. Her training sessions are very practical and interactive and invaluable for social media noobs and gurus alike. You need this course!


  • Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
  • Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
  • Internet access (bring your own dongle or Wi-Fi device).  We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us

About Irma Karsten

A social media marketing specialist and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her. 

Irma is passionate about training individuals and facilitating courses – from entry level right through to advanced level – on all platforms and across all industries. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers and executives have all attended Irma’s training sessions.

Irma believes that “if you are not having fun while you are doing it, then you are doing it wrong”,
and this coupled with her years of experience across multiple industries and roles makes her a well-rounded and sought-after trainer and facilitator.



R2 780 (excl VAT)
Per person

Dates and Times