Intro to Email Marketing Training Course

Have you booked your spot yet?

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Email Marketing Training Course Content

If the first word that popped into your head was “SPAM” then you’re correct. E-mail marketing is an amazing marketing tool right up until you consider the spam that will clutter your potential customers' inboxes.

You know that your email is not worthy of junk status, but how will your customers know this?

How do you convince them to open that beautifully crafted email full of wonderful benefits for them?

What is this course about?

We will introduce you to the wonderful world of Email Marketing, plus show you how to write emailers, create them, send them out, and how to check who is reading your mail, who is deleting it and how to prevent your message ending up as spam.

  • An Introduction to Email Marketing
    Find out why Email Marketing should be one of your most effective channels, why it works and why you should include it in your marketing strategy.
  • Email Marketing: How to use it Effectively
    Find out how to use Email Marketing effectively, what works, what doesn't.
  • MailChimp Practical: How to use it Effectively
    We'll get you going on MailChimp, show you how to create an account, upload lists, create mailers, send them out and read the report afterwards.
  • Reporting
    How to read the report, how to improve your metrics. Understanding all the jargon like OR, CTR, CTA and CPA.
  • Plus more!


Face-to-face, only R2,200 ex.VAT - includes certificate, lunch, practicals, workbooks and top tools 


Cape Town: The Forum, V&A Waterfront.

Seats are limited.

Courses will be rescheduled if minimum numbers are not met.

Dates & Times



  • Wi-fi at venue
  • Lunch and snacks, plus drinks
  • Certificate
  • Digital handouts


We will give you tasks to complete at the end of

each course, so you can go home

and put into practice

everything you've learned. This is optional

Let's see what some of our
learners have to say

"Thank you for the social media training this morning. It was very insightful and informative, plus having an awesome speaker helped!"

- Ruark, Social Media Manager

"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."

- Kyle, Brand Manager

"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."

- Hester, Entrepreneur

“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!

I love your workshops! Thanks once again for today, it was awesome!"

"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."

Jeanine, Marketing Coordinator

"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"

Lorraine, CEO

"Thanks for an awesome presentation!"

Dean, Group Marketing, Sponsorship and Events Manager

In Partnership with these leading brands:

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book now!

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