Email Marketing Course Content

If the first word that popped into your head was “SPAM” then you’re correct. E-mail marketing is an amazing marketing tool right up until you consider the spam that will clutter your potential customers' inboxes.

You know that your email is not worthy of junk status, but how will your customers know this?

How do you convince them to open that beautifully crafted email full of wonderful benefits for them?

What is this email marketing course about?

We will introduce you to the wonderful world of Email Marketing in our email marketing course, plus show you how to write emailers, create them, send them out, and how to check who is reading your mail, who is deleting it and how to prevent your message ending up as spam.

• An Introduction to Email Marketing
  Find out why Email Marketing should be one of your most effective channels, why it works and why you should include it in your marketing strategy.
• Email Marketing: How to use it Effectively
  Find out how to use Email Marketing effectively, what works, what doesn't.
• MailChimp Practical: How to use it Effectively
  We'll get you going on MailChimp, show you how to create an account, upload lists, create mailers, send them out and read the report afterwards.
• Reporting
  How to read the report, how to improve your metrics. Understanding all the jargon like OR, CTR, CTA and CPA.
• Plus more!