Intro to Email Marketing Course

DON'T BECOME A Digital dinosaur!

Email Marketing Course Content

If the first word that popped into your head was “SPAM” then you’re correct. E-mail marketing is an amazing marketing tool right up until you consider the spam that will clutter your potential customers' inboxes.

You know that your email is not worthy of junk status, but how will your customers know this?

How do you convince them to open that beautifully crafted email full of wonderful benefits for them?

What is this email marketing course about?

We will introduce you to the wonderful world of Email Marketing in our email marketing course, plus show you how to write emailers, create them, send them out, and how to check who is reading your mail, who is deleting it and how to prevent your message ending up as spam.

  • An Introduction to Email Marketing
    Find out why Email Marketing should be one of your most effective channels, why it works and why you should include it in your marketing strategy.
  • Email Marketing: How to use it Effectively
    Find out how to use Email Marketing effectively, what works, what doesn't.
  • MailChimp Practical: How to use it Effectively
    We'll get you going on MailChimp, show you how to create an account, upload lists, create mailers, send them out and read the report afterwards.
  • Reporting
    How to read the report, how to improve your metrics. Understanding all the jargon like OR, CTR, CTA and CPA.
  • Plus more!

Dates & Times

Cape Town

Day 1 –  Digital Strategy and Email Marketing

21 September 2018


Day 2 -  Introduction to Social Media

27 September 2018 


Day 3 – Social Media Marketing
28 September 2018


Day 4 – Web Design, Google Analytics and SEO

04 October 2018


Day 5 – Online Advertising
05 October 2018


All sessions are from 09h00 to 16h00


Day 1 –  Digital Strategy and Email Marketing

10 September 2018


Day 2 – Introduction to Social Media

11 September 2018 


Day 3 – Social Media Marketing

12 September 2018


Day 4 – Web Design, Analytics and SEO

13 September 2018


Day 5 – Online Advertising

14 September 2018

All sessions are from 09h00 to 16h00.




Full Course: only R11,950 (ex.VAT)

Day Rate: R2,590 per day (ex.VAT)


Cape Town:
Cape Town Central TBC

Sandton Central TBC

Seats are limited.

Courses will be rescheduled if minimum numbers not met.


  • Wi-fi at venue
  • Lunch and snacks, drinks
  • Advanced Certificate
  • Digital handouts


We will give you tasks to complete at the end of each course, so you can go home and put into practice eveything you've learned. This is optional.


  • Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
  • Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
  • Internet access (bring your own dongle or Wi-Fi device).  We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us

About Dylan Kohlstädt  

Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.

Let's see what some of our
learners have to say

"Thank you for the social media training this morning. It was very insightful and informative, plus having an awesome speaker helped!"

- Ruark, Social Media Manager

"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."

- Kyle, Brand Manager

"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."

- Hester, Entrepreneur

“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!

I love your workshops! Thanks once again for today, it was awesome!"

"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."

Jeanine, Marketing Coordinator

"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"

Lorraine, CEO

"Thanks for an awesome presentation!"

Dean, Group Marketing, Sponsorship and Events Manager

In Partnership with these leading brands:

Shift ONE offers a bespoke service that mixes traditional and Paid Media marketing to achieve goals that clients have set for themselves.
Link et al Logo provides training in the digital marketing industry. Their logo is text-based, with a square encasing the brand name.

book now!

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