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Digital marketing Strategy

DON'T BECOME A Digital dinosaur!

Digital Marketing Strategy Training Course (Morning)

Without a digital marketing strategy you're not going to know if you're achieving your goals. Did that campaign generate sales or likes or engagement and what did you set out for it to achieve?

Who is your customer and what is important to them? Which channels do they enjoy using? What's the best way to reach them and with what message?

What is this course about?

In this Marketing Strategy and Introduction to Digital Marketing course you will create your own strategy, define your target markets, decide which channels to use for them and get focused on what to do and when.

Learn the basics of creating a world-class marketing strategy to get your marketing out of the starting blocks.

  • Intro to Digital Marketing
    What is digital marketing? Why is it different to traditional marketing? Why is it important?
  • The Digital Marketing landscape in RSA
    What's the digital story in RSA, which platforms and how many people are online?
  • Why have a Marketing Strategy
    The pros and cons of having a strategy
  • Marketing Strategy basics
    What are your goals? What do you want to achieve? Your objectives?
  • Target Marketing
    Who are your customers? What's important to them? Which channels do they use? Who are you NOT going to target?
  • Competitor Review
    Who are your customers? What are they doing well?
  • USP's and Positioning
    How are you going to stand out in a crowded marketplace, what makes your business different from your competitiors?
  • The importance of Brand Mapping
    What is your brand? Why is having a clear brand important?
  • Top Tools
    Which tools should you be using?
  • Practical
    Create accounts, schedule posts, set up ads.
  • Plus more!

Dates & Times

Cape Town

Day 1 –  Digital Strategy and Email Marketing

Date: TBA


Day 1 –  Social Media 1

Date: TBA


Full Course: only R15,950 (ex.VAT)


Cape Town:
Cape Town Central TBC

Sandton Central TBC

Seats are limited.

Courses will be rescheduled if minimum numbers not met.


  • Wi-fi at venue
  • Lunch and snacks, drinks
  • Advanced Certificate
  • Digital handouts


We will give you tasks to complete at the end of each course, so you can go home and put into practice eveything you've learned. This is optional.


  • Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
  • Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
  • Internet access (bring your own dongle or Wi-Fi device).  We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us

About Dylan Kohlstädt  

Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.

Let's see what some of our
learners have to say

"Thank you for the social media training this morning. It was very insightful and informative, plus having an awesome speaker helped!"

- Ruark, Social Media Manager

"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."

- Kyle, Brand Manager

"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."

- Hester, Entrepreneur

“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!

I love your workshops! Thanks once again for today, it was awesome!"

"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."

Jeanine, Marketing Coordinator

"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"

Lorraine, CEO

"Thanks for an awesome presentation!"

Dean, Group Marketing, Sponsorship and Events Manager

“Great learnings, expectations exceeded. Awesome for beginners that want to get started”

- Digital Marketing class.

“Great training! I am leaving today ready to take on the digital world’’

- Introduction to Social Media Masterclass.

“Great presenter, knowledgeable on info - overload in a good way!’’

- Introduction to Social Media Masterclass.

'Írma is very knowledgeable and explains everything in an understanding terms”

- Introduction to Social Media Masterclass.

“This class helped me to better understand the work I do. It made me excited to get going on my next campaign. Thank you!’’

- Introduction to Social Media Masterclass

“Fantastic, cant wait to do those lead generation ads!”

- Introduction to Social Media Masterclass

‘’Great content & Interactive sessions’’

- Introduction to Social Media Masterclass

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