Digital marketing Strategy
DON'T BECOME A Digital dinosaur!
Digital Marketing Strategy Training Course (Morning)
Without a digital marketing strategy you're not going to know if you're achieving your goals. Did that campaign generate sales or likes or engagement and what did you set out for it to achieve?
Who is your customer and what is important to them? Which channels do they enjoy using? What's the best way to reach them and with what message?
What is this course about?
In this Marketing Strategy and Introduction to Digital Marketing course you will create your own strategy, define your target markets, decide which channels to use for them and get focused on what to do and when.
Learn the basics of creating a world-class marketing strategy to get your marketing out of the starting blocks.
WHAT DO WE COVER?
- Intro to Digital Marketing
What is digital marketing? Why is it different to traditional marketing? Why is it important? - The Digital Marketing landscape in RSA
What's the digital story in RSA, which platforms and how many people are online? - Why have a Marketing Strategy
The pros and cons of having a strategy - Marketing Strategy basics
What are your goals? What do you want to achieve? Your objectives? - Target Marketing
Who are your customers? What's important to them? Which channels do they use? Who are you NOT going to target? - Competitor Review
Who are your customers? What are they doing well? - USP's and Positioning
How are you going to stand out in a crowded marketplace, what makes your business different from your competitiors? - The importance of Brand Mapping
What is your brand? Why is having a clear brand important? - Top Tools
Which tools should you be using?
- Practical
Create accounts, schedule posts, set up ads. - Plus more!
Dates & Times
Cape Town
Day 1 – Digital Strategy and Email Marketing
Date: TBA
Johannesburg
Day 1 – Social Media 1
Date: TBA
Costs
Full Course: only R15,950 (ex.VAT)
Venue
Cape Town:
Cape Town Central TBC
Johannesburg:
Sandton Central TBC
Seats are limited.
Courses will be rescheduled if minimum numbers not met.
Includes
- Wi-fi at venue
- Lunch and snacks, drinks
- Advanced Certificate
- Digital handouts
Practical
We will give you tasks to complete at the end of each course, so you can go home and put into practice eveything you've learned. This is optional.
PLEASE BRING:
- Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
- Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
- Internet access (bring your own dongle or Wi-Fi device). We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us
About Dylan Kohlstädt
Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.
She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.
Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.
She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.