Digital Strategy and Email Marketing

Have you booked your spot yet?

Digital Marketing Strategy Training Course (Morning)

Without a digital marketing strategy you're not going to know if you're achieving your goals. Did that campaign generate sales or likes or engagement and what did you set out for it to achieve?

Who is your customer and what is important to them? Which channels do they enjoy using? What's the best way to reach them and with what message?

What is this course about?

In this Marketing Strategy and Introduction to Digital Marketing course you will create your own strategy, define your target markets, decide which channels to use for them and get focused on what to do and when.

Learn the basics of creating a world-class marketing strategy to get your marketing out of the starting blocks.

  • Intro to Digital Marketing
    What is digital marketing? Why is it different to traditional marketing? Why is it important?
  • The Digital Marketing landscape in RSA
    What's the digital story in RSA, which platforms and how many people are online?
  • Why have a Marketing Strategy
    The pros and cons of having a strategy
  • Marketing Strategy basics
    What are your goals? What do you want to achieve? Your objectives?
  • Target Marketing
    Who are your customers? What's important to them? Which channels do they use? Who are you NOT going to target?
  • Competitor Review
    Who are your customers? What are they doing well?
  • USP's and Positioning
    How are you going to stand out in a crowded marketplace, what makes your business different from your competitiors?
  • The importance of Brand Mapping
    What is your brand? Why is having a clear brand important?
  • Top Tools
    Which tools should you be using?
  • Practical
    Create accounts, schedule posts, set up ads.
  • Plus more!


Email Marketing Training Course (Afternoon)

If the first word that popped into your head was “SPAM” then you’re correct. E-mail marketing is an amazing marketing tool right up until you consider the spam that will clutter your potential customers' inboxes.

You know that your email is not worthy of junk status, but how will your customers know this?

How do you convince them to open that beautifully crafted email full of wonderful benefits for them?


We will introduce you to the wonderful world of Email Marketing, plus show you how to write emailers, create them, send them out, and how to check who is reading your mail, who is deleting it and how to prevent your message ending up as spam.

  • An Introduction to Email Marketing
    Find out why Email Marketing should be one of your most effective channels, why it works and why you should include it in your marketing strategy.
  • Email Marketing: How to use it Effectively
    Find out how to use Email Marketing effectively, what works, what doesn't.
  • MailChimp Practical: How to use it Effectively
    We'll get you going on MailChimp, show you how to create an account, upload lists, create mailers, send them out and read the report afterwards.
  • Reporting
    How to read the report, how to improve your metrics. Understanding all the jargon like OR, CTR, CTA and CPA.
  • Plus more!

Dates & Times

Cape Town
Day 1 –  Digital Strategy and Email Marketing
15 June 2018

Day 2 -  Introduction to Social Media

22 June 2018


Day 3 – Social Media Marketing

29 June 2018


Day 4 – Web Design, Analytics and SEO

6 July 2018


Day 5 – Online Advertising

13 July 2018


All sessions are from 09h00 to 16h00.



Day 1 –  Digital Strategy and Email Marketing

Date TBC


Day 2 – Introduction to Social Media

Date TBC


Day 3 – Social Media Marketing

Date TBC


Day 4 – Web Design, Analytics and SEO

Date TBC


Day 5 – Online Advertising

Date TBC


All sessions are from 09h00 to 16h00.



Face-to-face, only R11,950 ex.VAT 

These modules can also be attented individually at R2,590 per day (ex.VAT)


Cape Town:
Convention Square
1 Lower Long Street


Johannesburg: Roodepoort, Venue TBC

Seats are limited.

Courses will be rescheduled if minimum numbers not met.


  • Wi-fi at venue
  • Lunch and snacks, drinks
  • Advanced Certificate
  • Digital handouts


We will give you tasks to complete at the end of

each course, so you can go home

and put into practice

everything you've learned. This is optional.

Let's see what some of our
learners have to say

"Thank you for the social media training this morning. It was very insightful and informative, plus having an awesome speaker helped!"

- Ruark, Social Media Manager

"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."

- Kyle, Brand Manager

"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."

- Hester, Entrepreneur

“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!

I love your workshops! Thanks once again for today, it was awesome!"

"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."

Jeanine, Marketing Coordinator

"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"

Lorraine, CEO

"Thanks for an awesome presentation!"

Dean, Group Marketing, Sponsorship and Events Manager

Book now!

Fill in the form below or book here

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