Digital Marketing Future Trends
Digital Marketing Future Trends
Live, trainer-led class
Learning outputs
-
Get smart & knowledgeable
Get access to the latest digital marketing know-how -
Future-proof your digital strategy
Full insight into the most up-to-date trends & projections -
Get up-to-speed on Voice, AI & AR
Keep abreast of the latest marketing technology changes
- Live, trainer-led class
- Interactive group exercises
- One-to-one mentorship
- Unlimited access
Intermediate 6h 4 classes 12 credits
We’ve diligently – and comprehensively – compiled all of the key digital marketing trends you need to be aware
of for the year ahead; so you don’t have to. If you join one training course this year, make it this one and
ensure you’re fully up-to-speed with the raft of fast-paced changes afoot in the world of digital marketing.
Live, trainer-led class
Interactive group exercises
One-to-one mentorship
Unlimited access
FULL COST:
Individual learning
Access intimate class sizes & participate in live exercises and QAs
£235
Per user, billed annually
DATES AND TIMES: TBC
COURSE INFO
WHAT MAKES OUR COURSE UNIQUE?
Hosts of acronyms and key watch words are banded around in the world of digital marketing – with seemingly quickening pace and volatility. The purpose of this course is to help you cut through this maze and make sense of the key digital marketing trends you actually need to be aware of. Stand clear of the hype and hubris. Instead, zero in fast on the impending digital marketing changes that will impact your business and digital strategy.
WHAT TO EXPECT
Join this intensive online training course and ensure you don’t get caught out by the digital marketing changes on the horizon. Stay knowledgeable and smart for the year ahead.
You will leave this course with a clear-headed purview of digital marketing projections for the year ahead. And, importantly, be ready armed with the latest expert guidance on how to best manage this change and capitalize on wide opening areas of opportunity.
Class 1: AI, Chatbots, Voice & Visual Search
DIGITAL MARKETING FUTURE TRENDS
- Get smart & knowledgeable: Brush up on the key future marketing trends you need to know
- Full digital landscape overview: Gain a bird’s eye view of all trends of note ahead
- Competitive advantage: Insight into quick foot opportunities to steal a march on your competitors
- Future-proof your digital strategy: Sense check your plans & build in provisions for the outlook ahead
ARTIFICIAL INTELLIGENCE
- Overview of key trends: Get up-to-date with the most vital AI developments
- Machine learning: Technical debrief & marketing outlook forecast
Class 2: Marketing Automation, Personalization & Blockchain
MARKETING AUTOMATION
- Platform developments: Top marketing services & tools set to be deploying automation opportunities
- Predictive lead scoring: How to integrate into your lead generation strategy
- Trigger-based campaigns: Full analysis of opportunities & challenges for implementation
- Dynamic content: How marketing automation promises to scale up dynamic content delivery possibilities
PROGRAMMATIC ADVERTISING
- Mainstream adoption: How to ensure you remain competitive as barriers-to-entry quickly fall away
- Technical debrief: Overview of key trends & impending improvements for programmatic
Class 3: Digital Experiences, Live Streaming, Augmented & Virtual Reality
DIGITAL EXPERIENCES
- Rounded user experiences: Articulating the type of experience the average web user will expect in 2019
- Progressive experiences: How to create progressive user journeys and direct towards clear goals
- Conversation User Interfaces: The vital role of voice and other new tech to create more engagement
LIVE STREAMING
- Mainstream take-up: Why Live Streaming promises to take centre stage
- Digital marketing opportunity: Full clarification on how to integrate Live Streaming into your plans
SOCIAL MEDIA STORIES
- Platform run through: Instagram, Facebook, Snapchat run through
- Adoption trends ahead: Outlook for user take-up
- Creative scope: Overview of the fertile potential Stories offer to inject narrative energy into your campaigns
AUGMENTED REALITY
- AR and customer experience: Gain an understanding of the opportunity AR offers to create immersion
- Product placement in real-time: The field for product placement becomes wide open
- AR & digital strategy: Opportunities to drive creative standout in a distracted marketplace
VIRTUAL REALITY
- Adoption trends: Gain insight into usage stats and trends ahead
- Dropping costs: Affordability gains and opening of creative integration into your marketing plan
Class 4: Native Ads, Video, Analytics & Insight
NATIVE ADVERTISING
- Context is key: The importance of staying relevant in an advertising-saturated online space
- Transmedia storytelling: Cross-channel initiatives to widen scope and engagement levels
- The Internet of Things: Leveraging the opportunity for your digital ads to become physical
- Gamification: Narrative & reward to keep your audience with you
VIDEO MARKETING
- Video viewing trends: Projections for the year ahead & what this means for your marketing plans
- Video SEO: Grasping the open opportunities currently at play
Participative group exercises
Every live online session includes Q&A and group exercises with fellow course participants to solidify your learning.
One-to-one mentorship
Ask questions whenever they arise, as the course progresses, there’s no need to hold onto them until the end. Make the most of one-to-one time with the expert course trainer to tackle specific challenges related to your brand or client.
FULL COST:
£235
Per user, billed annually