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Digital marketing for business owners

Are you a business owner ready to attract more customers, boost your online visibility, and drive real growth? This practical, expert-led course gives you the tools, skills, and confidence to create marketing strategies that deliver results. No fluff—just clear, actionable digital marketing training you can apply to your business right away.

Why This Course

Today’s customers are online—and your business should be too. Whether you’re starting from scratch or want to sharpen your skills, this course helps you cut through the noise and focus on what works. You’ll walk away with a step-by-step marketing plan tailored to your business, plus the know-how to implement it across key digital channels.

 

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Build Your Digital Marketing Expertise with DMA

"Great marketing isn’t magic—it’s mastery. Learn the skills, strategies, and tools to make your mark in the digital world."

Secure Your Seat

live, trainer-led class

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LEARNING OUTPUTS

  • STRATEGIC PLANNING:
    Build a customized digital marketing roadmap aligned with your business objectives.
  • PRATICAL APLICATION:
    Apply hands-on skills in social media, SEO, email marketing, and paid ads—designed specifically for business owners.
  • TOOLS & PLATFORM MASTERY
    Confidently use Meta Business Suite, Google Ads, and Google Analytics to manage and measure your digital presence.

Practical, Proven Strategies to Grow Your Business Online


Are you a business owner ready to attract more customers, boost your online visibility, and drive real growth? This practical, expert-led course gives you the tools, skills, and confidence to create marketing strategies that deliver results. No fluff—just clear, actionable digital marketing training you can apply to your business right away.

COURSE INFO

Session 1: Build Your Digital Marketing Strategy

  • Live Sessions:

    • Set clear, actionable goals that align with your business objectives

    • Identify your ideal customers using persona mapping

    • Build a practical, step-by-step digital marketing plan

Session 2: Social Media Marketing with Meta Business Suite

  • Live Sessions:

    • Choose the best platforms for your audience

    • Create content that attracts, engages, and converts

    • Schedule and manage posts efficiently using Meta Business Suite

Session 3: SEO for Business Owners

  • Live Sessions:

    • Learn core SEO strategies to boost your visibility in search results

    • Perform simple but powerful keyword research

    • Apply on-page SEO techniques to improve your website’s performance

Session 4: Paid Advertising – Google Ads & Social Media

  • Live Sessions:

    • Get started with Google Ads and Meta Ads campaigns

    • Create cost-effective ad strategies tailored to your business goals

    • Reach the right audience and maximize your return on ad spend

Session 5: Email Marketing & Tracking Results with Google Analytics

  • Live Sessions

    • Build and automate an email marketing strategy that converts

    • Segment your audience and nurture leads

    • Use Google Analytics to measure performance and make data-driven decisions

COURSE INfo

DURATION:  5 x 2 Hr Sessions
PRICE:  R8 500.00

REGISTER NOW
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