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12 Week digital marketing certified course

Kick-Off Date:  07 april 2025

Welcome to our Digital Marketing Certified Course, designed to equip you with the skills and strategies needed to succeed in today’s digital world. This program covers essential marketing techniques, from social media and SEO to paid advertising and data analytics.

Who should attend?

Whether you're a business owner, marketer, or aspiring professional, you'll gain practical knowledge to drive real results. Stay relevant, improve your campaigns, and make informed decisions with confidence.

Enrollment Closing date:
12 March 2025

Register here
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Build Your Digital Marketing Expertise with DMA

"Great marketing isn’t magic—it’s mastery. Learn the skills, strategies, and tools to make your mark in the digital world."

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live, trainer-led class

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LEARNING OUTPUTS

  • STRATEGIC PLANNING:
    Create effective digital marketing strategies aligned with business goals.
  • PRATICAL APLICATION:
    Develop real-world skills in SEO, social media, and paid media.
  • ANALYTICS MASTERY:
    Analyze data to optimize campaigns and drive measurable results.
  • 12-Week live, trainer-led class
  • Interactive group exercises
  • One-to-one mentorship
  • Unlimited access

COURSE INFO

Week 1-2: Introduction to Digital Marketing

  • Live Sessions:
    • Session 1: Overview of Digital Marketing Landscape
      • Key digital marketing channels: search, social, email, and content
      • Understanding the digital consumer
    • Session 2: The Marketing Funnel
      • Awareness, consideration, and conversion stages
      • Practical demonstration: mapping a customer journey
  • Self-Paced:
    • Complete HubSpot modules
  • Assignments:
    • Create a digital marketing glossary of 20+ terms.
    • Analyse two successful online marketing campaigns, focusing on their funnel stages.

Week 3-4: Content Marketing Fundamentals

  • Live Sessions:
    • Session 1: What Makes Great Content
      • Content formats: blog posts, videos, infographics, and social media
      • Storytelling techniques and strategies
    • Session 2: Tools and Techniques for Content Creation
      • Practical demonstrations: Canva, Google Docs, and scheduling tools
  • Self-Paced:
    • Develop a content marketing plan for a case study business.
  • Assignments:
    • Design a blog post outline, a 1-week social media calendar, and a video script.

Week 5-6: Social Media Marketing

  • Live Sessions:
    • Session 1: Social Media Platforms Overview
      • Facebook, Instagram, LinkedIn, TikTok, and YouTube for business
    • Session 2: Social Media Content Strategy and Copywriting
      • Writing for engagement and conversions
      • Creating visual content with Canva and Meta Business Suite
  • Self-Paced:
    • Complete Meta Blueprint modules on Facebook and Instagram for Business.
  • Assignments:
    • Create a week’s worth of social media posts (graphics, captions, hashtags).
    • Design a paid ad campaign using Meta Ads Manager (mock ad).

Week 7-8: SEO and Website Basics

  • Live Sessions:
    • Session 1: Introduction to SEO
      • On-page SEO, off-page SEO, and keyword research
    • Session 2: Website Basics
      • Practical demonstration: building landing pages with WordPress and Elementor
  • Self-Paced:
    • Complete an SEO fundamentals course.
  • Assignments:
    • Conduct basic keyword research for a chosen topic.
    • Create a wireframe for a landing page.
    • Design and publish a basic website.

Week 9-10: Paid Media and Analytics

  • Live Sessions:
    • Session 1: Google Ads 101
      • Setting up a search campaign and optimizing performance
    • Session 2: Analytics and Reporting
      • Introduction to Google Analytics 4 and Looker Studio
  • Self-Paced:
    • Follow Google Ads tutorials and experiment with mock ad creation (no spending required).
  • Assignments:
    • Create a draft Google Ads campaign, including keywords and ad copy.
    • Build a sample analytics report for a mock marketing campaign.
  • Capstone Project Launch:
    • Introduce the project scope, deliverables, and grading criteria during the Week 10 live session.
    • Students choose between:
      • A case study client: A fictional business with a detailed brief.
      • Their own business: Apply their learnings to their personal project or entrepreneurial venture.

Week 11: Digital Marketing Strategy and Capstone Preparation

  • Live Sessions:
    • Session 1: Integrated Digital Marketing Strategies
      • Combining paid, earned, and owned media into one strategy
    • Session 2: Customer Journey Mapping and Funnel Building
      • Hands-on support for students’ Portfolio Project planning
  • Self-Paced:
    • Start building the Capstone Project:
      • Develop a customer persona
      • Define marketing objectives
      • Draft the content calendar
  • Assignments:

Submit the first draft of Portfolio deliverables for feedback.

Week 12: Portfolio Project and Finalisation

  • Live Sessions:
    • Session 1: Portfolio Project Q&A and Troubleshooting
    • Session 2: Course Wrap-Up and Final Submission Guidance
  • Self-Paced:
    • Finalise and submit the Portfolio Project.
  • Capstone Deliverables:
    • A comprehensive digital marketing plan, including:
      • Customer Persona: Target audience with a buyer journey map.
      • Marketing Objectives: SMART goals for the campaign.
      • Content Calendar: A 2-week sample of planned content.
      • Paid Ads Strategy: Mock ad campaign setup (keywords, ad copy, audience targeting).
      • SEO Plan: Keyword research and on-page optimization strategy.
      • Analytics Report: Sample report on KPIs for campaign tracking.

Certification Requirements

To earn the DMA Digital Marketing Certificate, students must:

  • Complete all assignments and quizzes.
  • Submit the Capstone Project by the Week 12 deadline.
  • Achieve a minimum 70% pass rate across all assessments.

Tools & Resources

  • Free certifications: Meta Blueprint, Google Certifications, LinkedIn Marketing,  SEMRush Certifications, HubSpot certifications (15+ internationally recognised certifications)
  • Templates: Content calendars, buyer personas, ad copy frameworks, and analytics reports
  • Software: Canva, Google Ads, Google Analytics, WordPress, Elementor
  • Workbook

Meet the brains behind the course

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About Irma Karsten

A digital marketing specialist, strategist and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her.

Irma is passionate about training individuals and facilitating courses – from entry level right through to advanced level – on all platforms and across all industries. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers and executives have all attended Irma’s training sessions.

Irma believes that  “if you are not having fun while you are doing it, then you are doing it wrong” and this coupled with her years of experience across multiple industries and roles makes her a well-rounded and sought-after trainer and facilitator.

Irma trains for some of the biggest brands in the world, for large corporates and enterprises located around the globs, she is a passionate, knowledgeable expert who passes on her enthusiasm and excitement for her topic to her students.

Irma has deep industry knowledge and case studies on each topic in digital marketing and is up-to-date with the latest platform changes for each topic she trains on.

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