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Our Trainers have spent years in digital marketing and social media, working with small to large brands, let their case studies and experience inspire and guide you in your social media and digital marketing journey.

About Dylan Kohlstädt  

Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

Dylan runs Shift ONE digital and the Digital Marketing Academy from her offices in Cape Town and Johannesburg. 

She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.

About Irma Karsten

A social media marketing specialist and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her. 

Irma is passionate about training individuals and facilitating courses – from entry level right through to advanced level – on all platforms and across all industries. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers and executives have all attended Irma’s training sessions.

Irma believes that “if you are not having fun while you are doing it, then you are doing it wrong”,
and this coupled with her years of experience across multiple industries and roles makes her a well-rounded and sought-after trainer and facilitator.


Irma is a certified Google and Facebook trainer.

Photograph of Irma Karsten sitting outside on a white couch under the trees. Irma is wearing a navy blue pullover and a white collared top.

customised Course content

Whatever your topic, your team's needs or your content requirements, we can customise a training course to suit you and your team's individual needs.

  • Advanced Facebook and Facebook Business Manager
  • LinkedIn for Executives
  • Instagram & Influencer Marketing
  • LinkedIn and Social Selling
  • Google Analytics
  • Social Media Strategy
  • Any digital marketing topic of your choice

Cost: R15 950.00 for a full day custom course. This includes up to 5 people attending. Each attendee after that will be charged at an extra R1000.00 As this is a customised course prices may vary according to requirements.

social media and digital marketing strategy workshops and facilitation

Want us to sit with you and your team and help you create the perfect social media strategy or digital marketing strategy for you and your team or business?

What do we cover?
  • We will spend one or two days working with you and your team to create the perfect strategy, plan and deliverables for a customer-centric strategy for 2020

Cost: R25,000 per day.

Ask Me Anything RETAINERS

You're welcome to have Dylan Kohlstadt or Irma Karsten on call - for a retainer fee each month - ask them any marketing or digital marketing related question, and they or someone from the team will get back to you with ideas, answers and the right way forward.

Ask us about:

  • 1 hour a week package - telephonic and email
  • 1 hour a month package - telephonic and email
  • 1 day a month package - telephonic and email and face-to-face
  • Ad hoc


expert trainers

Dylan and Irma have over 40 years combined digital marketing and social media experience.

practical examples and case studies

Their course work is full of practical examples and case studies, videos and fun ways to learn from other companies.


The course is peppered with opportunities to break into teams or work alone and put into practice what you've learned.


current knowledge

Our content and knowledge is gleaned from working in and running the digital marketing and advertising agency, Shift ONE.

What we teach you is what our team puts into practice daily, for big brands and smaller businesses alike.

The content we teach is practical and will meet you at the level you're at.

Why digital marketing?

Digital Marketing is an amazing career for someone who is creative and business minded. It allows you to specialise in any one field, or become a guru in all.

South African Marketers lack digital know-how. This is your opportunity to set yourself apart from the rest by acquiring critical Digital Marketing skills.

Face-to-face interactive training is the way to go. No more studying alone or online, rather network and learn with your peers in an interactive environment.

Let's see what some of our
learners have to say?

"Thank you for the social media training is morning. It was very insightful and informative, plus having an awesome speaker helped!"

- Ruark, Social Media Manager

"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."

- Kyle, Brand Manager

"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."

- Hester, Entrepreneur

“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!

I love your workshops! Thanks once again for today, it was awesome!"

"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."

Jeanine, Marketing Coordinator

"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"

Lorraine, CEO

"Thanks for an awesome presentation!"

Dean, Group Marketing, Sponsorship and Events Manager

About Digital Marketing Academy

One company’s passion to empower others, lead to the creation of this Digital Marketing Academy that provides Marketing Managers and Entrepreneurs from all over the world with the opportunity to learn, share and up skill themselves in digital marketing.

The Digital Marketing Academy was created by Shift ONE, a creative integrated marketing agency based in Cape Town. The Academy's content is drawn from over 6 years of working with Marketing Managers and Entrepreneurs...we teach what we know works, because we do it every single day.


Why study here?

Because, the content is practical, easy to understand, and easy to implement.

Because, we live what we teach every day at our marketing agency, Shift ONE.

Because, we are great teachers and love to interpret learning to people like you.

Because, without digital marketing skills, you will be left behind in the workplace.

What you will learn

You’ll learn about digital marketing as a whole, plus dive deep into specific digital channels.

By the end of your course you’ll be able to do the work yourself, or manage the people who do it better.


faq on courses

Bring your own digital device (laptop or tablet)
We provide wi-fi
We provide parking (venue dependent)
We provide lunch (not for short courses
We give you a certificate at the end
Any other questions please give us a shout!


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