CREATE YOUR OWN WHITELABELLED AGENCY ACADEMY OR UNIVERSITY
AND FUTUREPROOF YOUR AGENCY THROUGH DIGITAL KNOWLEDGE
Dylan Kohlstadt
Founder & CEO of Shift ONE digital and the Digital Marketing Academy
A message from our CEO
Welcome
The agency is under attack.
AI, the Great Resignation, and the speed of technological advancement in marketing are putting agencies at risk.
The agency of tomorrow is the agency that embraces AI and technology, and that invests in the continual learning and development of its people, because your agency is your people.
It's not enough to just do GREAT work, we also have to develop GREAT people
About DMA
We train agencies and corporates around the world from the UK, USA, Canada, Mauritius, Ireland, Cypress, UAE, to South Africa, Nigeria, Ghana, Kenya, India, and Australia.
As a result of our passion for providing exceptional learning experiences, our trainers have been able to set up organizations such as Ogilvy Mauritius, Torpedo, Wilson Cooke, and more to succeed.
As agency owners, experienced trainers, and business owners, we understand the needs of entrepreneurs and agencies and can tailor the academy to suit your agency's needs.
As the Digital Marketing Academy, we assist agencies in becoming proficient in Digital Marketing by simplifying the application process of the knowledge and skills obtained through our practical and interactive Digital Marketing courses.
Our tailored courses are created to align with an organization's specific requirements to drive meaningful digital results for their clients.
In order to foster a culture of ongoing learning and enable agencies to stay ahead in the digital race, we have white-labeled our internal academy and courses to help other agencies succeed, and future-proof themselves.
What will your Staff Learn
With your own branded digital marketing agency academy, your staff will comprehensively understand digital marketing strategies and techniques. They will learn about search engine optimization (SEO) and how to improve a website's visibility on search engines like Google. They will also learn about how to create and manage effective campaigns on platforms such as Google Ads, Facebook Ads, and many other social media platforms.
Staff will learn about social media marketing, including how to create and execute a social media strategy, how to use different social media platforms, and how to measure the success of social media campaigns. The academy covers analytics, including how to measure the success of your digital marketing campaigns using tools like Google Analytics. They will also learn how to create a detailed digital marketing plan, identify target audiences, and set clear goals and objectives.
Your teams will also learn about content marketing, including creating and distributing high-quality content that resonates with your target audience. Additionally, they will learn about email marketing, including how to create and send effective email campaigns and how to use email marketing tools such as Mailchimp and Constant Contact effectively.
Who is this for
The Agency Academy has been developed with Agencies in mind.
Our digital marketing topics are intended for professionals working in digital, marketing or full-service agencies or those interested in starting their own agency. The topics are designed to provide the knowledge and skills needed to excel in the field of digital marketing and social media, including the latest strategies and tactics to drive results for clients and stay ahead of the competition.
The course is suitable for:
...and anyone working in a modern agency who needs to understand the digital ecosystem.
Choose how you want your staff to be trained:
Meet our trainers
Dylan Kohlstädt
Dylan Kohlstädt has over 20 years of marketing management experience in the gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.
She has extensive local and international experience (South Africa, the UK and Australia), and has managed global and national brands in multiple languages and countries.
Thamsanqa Pasiya
Thamsanqa Pasiya is a storyteller, an advocate for transformation, and a disruptor of the fear of change. His love for people enables him to drive selfless impact without fail. His passion for business natures the pioneer in him, and his devotion to sports constantly reminds him of the power of lifestyle and communities through brands.
He has demonstrated experience in developing winning marketing strategies for both B2B and B2C markets. Thamsanqa Pasiya, through passion and determination, has trained more than 500 SME business owners and agency employees on using social media tools to create winning campaigns while driving brand purpose.
Companies we've Trained
Partnerships
What Other Options Do I Have?
Once-Off Courses
Facilitated training delivered by one of our highlyskilled professionals.
Ask us for a list of the custom course topics we can
train your team on.
We have a comprehensive list of digital and social topics we train on.
Tell us what the need is and we can customise the approach
Build Your Own Academy
Create your own branded digital marketing academy
for your staff
We have a comprehensive list of digital and social topics we train on.
Tell us what the need is and we can customise the approach
eLearning Platform
All courses have been developed in Thinkific, for ease of use and a good user experience.
Thinkific is a highly-rated platform used to create, online courses or membership sites. The platform has revolutionized how individuals earn and learn online by building an all-in-one platform designed for both course creators and their audiences. We can use any LMS of your preference, however a switching fee will be charged for the content to be moved to a new LMS.
Track all users and completion for ease of career development and management.
Candidates have the ability to schedule their own completion time for each module.