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Dylan Kohlstadt 1
Dylan Signature

Dylan Kohlstadt
Founder & CEO of Shift ONE digital and the Digital Marketing Academy

A message from our CEO


The agency is under attack.

AI, the Great Resignation, and the speed of technological advancement in marketing are putting agencies at risk.

The agency of tomorrow is the agency that embraces AI and technology, and that invests in the continual learning and development of its people, because your agency is your people.

It's not enough to just do GREAT work, we also have to develop GREAT people


Years in Marketing




Years training in digital marketing

About DMA

We train agencies and corporates around the world from the UK, USA, Canada, Mauritius, Ireland, Cypress, UAE, to South Africa, Nigeria, Ghana, Kenya, India, and Australia.

As a result of our passion for providing exceptional learning experiences, our trainers have been able to set up organizations such as Ogilvy Mauritius, Torpedo, Wilson Cooke, and more to succeed.

As agency owners, experienced trainers, and business owners, we understand the needs of entrepreneurs and agencies and can tailor the academy to suit your agency's needs.

As the Digital Marketing Academy, we assist agencies in becoming proficient in Digital Marketing by simplifying the application process of the knowledge and skills obtained through our practical and interactive Digital Marketing courses.

Our tailored courses are created to align with an organization's specific requirements to drive meaningful digital results for their clients.

In order to foster a culture of ongoing learning and enable agencies to stay ahead in the digital race, we have white-labeled our internal academy and courses to help other agencies succeed, and future-proof themselves.

What will your Staff Learn

With your own branded digital marketing agency academy, your staff will comprehensively understand digital marketing strategies and techniques. They will learn about search engine optimization (SEO) and how to improve a website's visibility on search engines like Google. They will also learn about how to create and manage effective campaigns on platforms such as Google Ads, Facebook Ads, and many other social media platforms.

Staff will learn about social media marketing, including how to create and execute a social media strategy, how to use different social media platforms, and how to measure the success of social media campaigns. The academy covers analytics, including how to measure the success of your digital marketing campaigns using tools like Google Analytics. They will also learn how to create a detailed digital marketing plan, identify target audiences, and set clear goals and objectives.


Your teams will also learn about content marketing, including creating and distributing high-quality content that resonates with your target audience. Additionally, they will learn about email marketing, including how to create and send effective email campaigns and how to use email marketing tools such as Mailchimp and Constant Contact effectively.



Who is this for

The Agency Academy has been developed with Agencies in mind.

Our digital marketing topics are intended for professionals working in digital, marketing or full-service agencies or those interested in starting their own agency. The topics are designed to provide the knowledge and skills needed to excel in the field of digital marketing and social media, including the latest strategies and tactics to drive results for clients and stay ahead of the competition.

The course is suitable for:

  • Agency Owners

  • Account Managers

  • Social Media Marketers

  • Strategists

  • SEOS

  • Researchers

  • Copywriters

  • Campaign Managers

  • Web Designers

  • Graphic Designers

  • Email Marketers

...and anyone working in a modern agency who needs to understand the digital ecosystem.

Choose how you want your staff to be trained:

  • Asynchronus - Self-Paced

    Staff are able to choose their own courses and study at their own pace

  • Synchronus - Learn Together

    Everyone works through the content together, facilitated by a highly-skilled trainer

Your agency academy in numbers

PLUS: Our Content is always up to date


Channel Cerificates Available


Quizzes, Q&A, Polls and Tests


Videos and Interactive Content


Social Media Platforms covered in detail


Templates and tools covered in detail


Digital channels unpacked in detail

Agencies Irma Karsten Has Trained

Wilson Cooke
Ogilvy Africa

Meet our trainers


Dylan Kohlstädt

Dylan Kohlstädt has over 20 years of marketing management experience in the gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

She has extensive local and international experience (South Africa, the UK and Australia), and has managed global and national brands in multiple languages and countries.

Irma Karsten

Irma Karsten is a Digital Marketing Strategist and Specialist Trainer with over 20 years of work experience in the field.

She helps her clients achieve optimal results in building their businesses online by using an integrated marketing approach aligned with the company's strategy and vision.

She is an accredited trainer in digital marketing and specializes in training on topics such as digital marketing, social media marketing and more.

Thamsanqa Pasiya

Thamsanqa Pasiya

Thamsanqa Pasiya is a storyteller, an advocate for transformation, and a disruptor of the fear of change. His love for people enables him to drive selfless impact without fail. His passion for business natures the pioneer in him, and his devotion to sports constantly reminds him of the power of lifestyle and communities through brands.

He has demonstrated experience in developing winning marketing strategies for both B2B and B2C markets. Thamsanqa Pasiya, through passion and determination, has trained more than 500 SME business owners and agency employees on using social media tools to create winning campaigns while driving brand purpose.

Companies we've Trained



What Other Options Do I Have?

Once-Off Courses

Facilitated training delivered by one of our highlyskilled professionals.

Ask us for a list of the custom course topics we can
train your team on.

We have a comprehensive list of digital and social topics we train on.
Tell us what the need is and we can customise the approach

  • 01

    Define Objectives

    To drive a successful upskilling process,we identify missing skills and knowledge gaps within your team, set achievable goals, and design a relevant course with an outstanding learning experience.

  • 02

    Experienced Trainers

    Our training sessions are led by our elite trainers and industry leaders with a proven track record of effectively imparting knowledge and delivering outstanding training.

  • 03

    Learning Styles

    To enhance the learning experience, we offer both online and face-to-face training. With powerful digital tools and simplified training methods, we can effectively transfer information to your Digital Marketing team.

Build Your Own Academy

Create your own branded digital marketing academy
for your staff

We have a comprehensive list of digital and social topics we train on.
Tell us what the need is and we can customise the approach

  • 01

    Learning Culture

    Learning is a continuous process that must be fostered to drive the desired results. So, to maximize your marketing team's effectiveness, we help you develop and cultivate a learning culture

  • 02

    Tools & Tests

    We are committed to providing hands-on training. Our courses are designed to give your team hands-on experience with tools and assessments to help your team seamlessly apply their knowledge in the workplace.

  • 03

    Online LMS

    A Learning Management System (LSM) system is set up to support each team member's individual learning experience as part of our efforts to simplify your team's learning process.

eLearning Platform

All courses have been developed in Thinkific, for ease of use and a good user experience.

Thinkific is a highly-rated platform used to create, online courses or membership sites. The platform has revolutionized how individuals earn and learn online by building an all-in-one platform designed for both course creators and their audiences. We can use any LMS of your preference, however a switching fee will be charged for the content to be moved to a new LMS.


Branded in your look and feel


Choose from 11 modules, or select all


Includes tests, quizzes, tracking, reporting, analytics

Track all users and completion for ease of career development and management.


Candidates have the ability to schedule their own completion time for each module.

Why Should You Choose Us?


    We are a full-service digital agency that trains what we live and apply daily. When you learn from us, we teach you what works in the real world.


    Our trainers are experienced digital strategists with many years of experience in Digital Marketing and training.


    Our Google training partner status has enabled us to understand how various people consume learning, which helps us to design personalized, memorable, impactful, and rewarding learning experiences.


    Our content is always fresh and up-to-date, which means that your staff will never be taught anything that is old or ireelevant.


    We have this academy running internally for all our staff, and have seen the results and can testify that it works.


    We care about the success of agencies and about future-proofig the industry by continuing to adapt and evolve. We have to stay one step ahead.

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