Advanced Certificate in Digital Marketing

DON'T BECOME A Digital dinosaur!

Advanced  Digital Marketing Training Course Certificate Content

 
Drink from the firehose in this advanced digital marketing training course that will take you from digitally dof to digital doyenne.

 

Day 1: Digital Strategy (Morning) and Email Marketing (Afternoon)
Learn about the digital marketing landscape in our advanced digital marketing trainng course. Compare traditional marketing with digital marketing, and find out how to integrate them. Without a strategy, how will you know you've succeeded? A strategy will get you out of knee-jerk marketing, and into structured, planned marketing that is far more effective. Find out who your target markets are, and how to reach them.

Email marketing is also very powerful, if used properly. Learn how to create campaigns, and use MailChimp to design effective mailers. Learn about the power of data and data mining, and how to create mailers that get opened, and get results.

More about the Digital Marketing Strategy and Email Marketing Course...

Cape Town -  Advanced Digital Marketing Training Course: BOOK NOW!

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Day 2 & 3: Social Media Marketing
This is a biggie. Over the course of two days, we'll cover the social media landscape, each of the channels' strengths and weaknesses, plus how to put together a strategy for effective social media marketing. Content marketing is a powerful way of keeping your customers and prospects engaged. Without it you are just hard-selling your products and services, and not closing as many sales as you could and should. Practical ways to organise your life so you don't go mad or get lost in this new landscape, there's lots to do and you need to be organised and not be completely overwhelmed. Learn about creating campaigns, how to set them up and how to measure their effectiveness.

More about the Social Media 2-Day Course...

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Day 4: Web Design, SEO, WordPress, Google Analytics And Usability Testing
Websites are the starting point of all digital marketing, without an effective website you really can't start marketing your business. Let us teach you about good website design, good ecommerce design, and how to turn up on page one of Google (Search Engine Optimisation or SEO). We will also spend time in WordPress for a high level overview of the most important tasks. Google Analytics is a must have for any digital  marketer - learn the basics you need for understanding key numbers and metrics. Plus an overview of Usability Testing and how to run your own.

More About the Web Design, SEO, Google Analytics and User Testing Course...

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Day 5: Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing
Learn about creating a strategy, setting goals, which channels are effective for those goals. PPC, CPC, CPM, CPL will all be TLA's you're comfortable with after this session. We'll cover Adwords, Facebook for Business, and top tools for managing your online ads. Digital Marketing is all about numbers, and being able to understand numbers, and the effectiveness and results from your campaigns is critical. We'll take you through Google Analytics as it relates to paid advertising, and other analytics platforms so you can talk facts when it matters.

More About the Online Advertising Course...

Plus a bunch of templates, lists of top tools, calendars, and much more.

Cape Town -  Advanced Digital Marketing Training Course: BOOK NOW!

Jo'burg - Advanced Digital Marketing Training Course: BOOK NOW!

Dates & Times

Cape Town

Day 1 –  Digital Strategy and Email Marketing

18 October 2018

 

Day 2 -  Introduction to Social Media

19 October 2018 

 

Day 3 – Social Media Marketing
25 October 2018

 

Day 4 – Web Design, Google Analytics and SEO

26 October 2018

 

Day 5 – Online Advertising
2 November 2018

 

All sessions are from 09h00 to 16h00.

BOOK NOW!

Johannesburg

Day 1 –  Digital Strategy and Email Marketing

17 September 2018

 

Day 2 – Introduction to Social Media

18 September 2018 

 

Day 3 – Social Media Marketing

19 September 2018

 

Day 4 – Web Design, Analytics and SEO

20 September 2018

 

Day 5 – Online Advertising

21 September 2018


All sessions are from 09h00 to 16h00.

BOOK NOW!

 

Costs

Full Course: only R11,950 (ex.VAT)

Day Rate: R2,590 per day (ex.VAT)

Venue

Cape Town:
Cape Town Central TBC

Johannesburg:
Sandton Central TBC

Seats are limited.

Courses will be rescheduled if minimum numbers not met.

Includes

  • Wi-fi at venue
  • Lunch and snacks, drinks
  • Advanced Certificate
  • Digital handouts

Practical

We will give you tasks to complete at the end of each course, so you can go home and put into practice eveything you've learned. This is optional.

PLEASE BRING:

  • Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
  • Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
  • Internet access (bring your own dongle or Wi-Fi device).  We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us

About Dylan Kohlstädt  

Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.

Let's see what some of our
learners have to say

"Thank you for the social media training this morning. It was very insightful and informative, plus having an awesome speaker helped!"

- Ruark, Social Media Manager

"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."

- Kyle, Brand Manager

"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."

- Hester, Entrepreneur

“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!

I love your workshops! Thanks once again for today, it was awesome!"

"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."

Jeanine, Marketing Coordinator

"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"

Lorraine, CEO

"Thanks for an awesome presentation!"

Dean, Group Marketing, Sponsorship and Events Manager

In Partnership with these leading brands:

Shift ONE offers a bespoke service that mixes traditional and Paid Media marketing to achieve goals that clients have set for themselves.
Link et al Logo provides training in the digital marketing industry. Their logo is text-based, with a square encasing the brand name.