Advanced Certificate in Digital Marketing
DON'T BECOME A Digital dinosaur!
Advanced Digital Marketing Training Course Certificate Content
Drink from the firehose in this advanced digital marketing training course that will take you from digitally dof to digital doyenne.
Day 1: Digital Strategy (Morning) and Email Marketing (Afternoon)
Learn about the digital marketing landscape in our advanced digital marketing trainng course. Compare traditional marketing with digital marketing, and find out how to integrate them. Without a strategy, how will you know you've succeeded? A strategy will get you out of knee-jerk marketing, and into structured, planned marketing that is far more effective. Find out who your target markets are, and how to reach them.
Email marketing is also very powerful, if used properly. Learn how to create campaigns, and use MailChimp to design effective mailers. Learn about the power of data and data mining, and how to create mailers that get opened, and get results.
Day 2 & 3: Social Media Marketing
This is a biggie. Over the course of two days, we'll cover the social media landscape, each of the channels' strengths and weaknesses, plus how to put together a strategy for effective social media marketing. Content marketing is a powerful way of keeping your customers and prospects engaged. Without it you are just hard-selling your products and services, and not closing as many sales as you could and should. Practical ways to organise your life so you don't go mad or get lost in this new landscape, there's lots to do and you need to be organised and not be completely overwhelmed. Learn about creating campaigns, how to set them up and how to measure their effectiveness.
Day 4: Web Design, SEO, WordPress, Google Analytics And Usability Testing
Websites are the starting point of all digital marketing, without an effective website you really can't start marketing your business. Let us teach you about good website design, good ecommerce design, and how to turn up on page one of Google (Search Engine Optimisation or SEO). We will also spend time in WordPress for a high level overview of the most important tasks. Google Analytics is a must have for any digital marketer - learn the basics you need for understanding key numbers and metrics. Plus an overview of Usability Testing and how to run your own.
Day 5: Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing
Learn about creating a strategy, setting goals, which channels are effective for those goals. PPC, CPC, CPM, CPL will all be TLA's you're comfortable with after this session. We'll cover Adwords, Facebook for Business, and top tools for managing your online ads. Digital Marketing is all about numbers, and being able to understand numbers, and the effectiveness and results from your campaigns is critical. We'll take you through Google Analytics as it relates to paid advertising, and other analytics platforms so you can talk facts when it matters.
Plus a bunch of templates, lists of top tools, calendars, and much more.
Dates & Times
Day 1 – Digital Strategy and Email Marketing
Date: 21 June
Day 2 - Introduction to Social Media
Date: 28 June
Day 3 – Social Media Marketing
Date: 5 July
Day 4 – Web Design, Google Analytics and SEO
Date: 12 July
Day 5 – Online Advertising
Date: 19 July
Day 1 – Social Media 1
Date: 3 April
Day 2 - Social Media 2
Date: 12 April
Day 3 – Digital Strategy and Email Marketing
Date: 17 April
Day 4 – Web Design, SEO, WordPress, Google Analytics
And Usability Testing
Date: 24 April
Day 5 – Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing
Date: 17 April
Full Course: only R11,950 (ex.VAT)
Day Rate: R2,590 per day (ex.VAT)
Cape Town Central TBC
Sandton Central TBC
Seats are limited.
Courses will be rescheduled if minimum numbers not met.
- Wi-fi at venue
- Lunch and snacks, drinks
- Advanced Certificate
- Digital handouts
We will give you tasks to complete at the end of each course, so you can go home and put into practice eveything you've learned. This is optional.
- Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
- Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
- Internet access (bring your own dongle or Wi-Fi device). We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us
About Dylan Kohlstädt
Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.
She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.
Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.
She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.
Let's see what some of our
learners have to say
"Thank you for the social media training this morning. It was very insightful and informative, plus having an awesome speaker helped!"
- Ruark, Social Media Manager
"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."
- Kyle, Brand Manager
"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."
- Hester, Entrepreneur
“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!
I love your workshops! Thanks once again for today, it was awesome!"
"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."
Jeanine, Marketing Coordinator
"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"
"Thanks for an awesome presentation!"
Dean, Group Marketing, Sponsorship and Events Manager