2-day Digital Marketing & social media for business Masterclass


Dates & Times


Day 1 –  Digital Marketing
Date: 19 February 2020

Time: 9:00 am - 4:00 pm

Day 2 -  Social Media Masterclass
Date: 20 February 2020

Time: 9:00 am - 4:00 pm


Day 1 –  Digital Marketing
Date: 26 February 2020

Time: 9:00 am - 4:00 pm

Day 2 -  Social Media Masterclass
Date: 27 February 2020

Time: 9:00 am - 4:00 pm


Day 1 –  Digital Marketing
Date: TBC 

Time: 9:00 am - 4:00 pm

Day 2 -  Social Media Masterclass
Date: TBC

Time: 9:00 am - 4:00 pm


Full 2 Day Course: only R4,500 (ex.VAT)
Day Rate: R2,500 per day (ex.VAT)



Cape Town TBC



Town Lodge, Atterbury Rd, Menlo Park



Hotel Sofitel, Flic-en-Flac


Seats are limited.

Courses will be rescheduled if minimum numbers not met.


  • Wi-fi at venue
  • Lunch and snacks, drinks
  • Certificate for those who attend 2 days
  • Digital handouts



Workshops, case studies, examples, tools and templates


  • Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
  • Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
  • Internet access (bring your own dongle or Wi-Fi device).  We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us

Learn All you need to Know About Digital Marketing & Social Media in this three day training course 

Need to know about digital marketing and social media but don't have days, weeks and months to learn about it?

This quick, practical and insightful course will teach you all you need to know!

Day 1: Digital Marketing

  1. Digital Strategy
    1. What are the important headings to have in your strategy and plan
  2. Email Marketing
    1. This powerful and underrated topic will unlock the world of MailChimp for you
  3. Websites
    1. What goes into a good website design?
    2. eCommerce websites - best practices
    3. Usability testing - how to run a test
  4. SEO
    1. Get ranking on page one of Google
  5. Google Analytics overview and insights into your top numbers to watch
  6. Paid advertising
  7. Campaigns
  8. More!

Day 2: Social Media Marketing

This is a biggie. We'll cover the social media landscape, each of the channels' strengths and weaknesses, plus how to put together a strategy for effective social media marketing. Content marketing is a powerful way of keeping your customers and prospects engaged. Without it you are just hard-selling your products and services, and not closing as many sales as you could and should. We'll show you practical ways to organise your life so you don't go mad or get lost in this new landscape - there's lots to do and you need to be organised and not be completely overwhelmed. Learn about creating campaigns, how to set them up and how to measure their effectiveness.

  1. Social Media Strategy
  2. Top platforms, strengths, weakesses, do's and don'ts
    1. Facebook
    2. LinkedIn
    3. Instagram
    4. WhatsApp
    5. YouTube
    6. Twitter
    7. Podcasting
  3. Content Marketing
  4. Competitions
  5. The Law and Social Media
  6. Video Marketing
  7. Ads
  8. Analytics
  9. Blogging
  10. More...


About Dylan Kohlstädt  

Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.

Let's see what some of our
learners have to say

"Thank you for the social media training this morning. It was very insightful and informative, plus having an awesome speaker helped!"

- Ruark, Social Media Manager

"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."

- Kyle, Brand Manager

"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."

- Hester, Entrepreneur

“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!

I love your workshops! Thanks once again for today, it was awesome!"

"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."

Jeanine, Marketing Coordinator

"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"

Lorraine, CEO

"Thanks for an awesome presentation!"

Dean, Group Marketing, Sponsorship and Events Manager

“Great learnings, expectations exceeded. Awesome for beginners that want to get started”

- Digital Marketing class.

“Great training! I am leaving today ready to take on the digital world’’

- Introduction to Social Media Masterclass.

“Great presenter, knowledgeable on info - overload in a good way!’’

- Introduction to Social Media Masterclass.

'Írma is very knowledgeable and explains everything in an understanding terms”

- Introduction to Social Media Masterclass.

“This class helped me to better understand the work I do. It made me excited to get going on my next campaign. Thank you!’’

- Introduction to Social Media Masterclass

“Fantastic, cant wait to do those lead generation ads!”

- Introduction to Social Media Masterclass

‘’Great content & Interactive sessions’’

- Introduction to Social Media Masterclass