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2-day Digital Marketing & social media for business Masterclass

GET DIGITAL SKILLS, QUICKLY!

Dates & Times

Costs

Contact for Price

Venue

 

Includes

  • Wi-fi at venue
  • Lunch and snacks, drinks
  • Certificate for those who attend 2 days
  • Digital handouts

 

Practical

Workshops, case studies, examples, tools and templates

PLEASE BRING:

  • Administrator access to all the Social Media and Facebook Business Pages and for all accounts you manage
  • Your laptop – not all features on social media pages are accessible from tablets or phone, so a laptop is better
  • Internet access (bring your own dongle or Wi-Fi device).  We have Wi-Fi at the training venue, but it is always a good idea to be able to connect independently just in case technology fails us
BOOK NOW

Learn All you need to Know About Digital Marketing & Social Media in this three day training course 

Need to know about digital marketing and social media but don't have days, weeks and months to learn about it?

This quick, practical and insightful course will teach you all you need to know!

Day 1: Digital Marketing

  1. Digital Strategy
    1. What are the important headings to have in your strategy and plan
  2. Email Marketing
    1. This powerful and underrated topic will unlock the world of MailChimp for you
  3. Websites
    1. What goes into a good website design?
    2. eCommerce websites - best practices
    3. Usability testing - how to run a test
  4. SEO
    1. Get ranking on page one of Google
  5. Google Analytics overview and insights into your top numbers to watch
  6. Paid advertising
  7. Campaigns
  8. More!

Day 2: Social Media Marketing

This is a biggie. We'll cover the social media landscape, each of the channels' strengths and weaknesses, plus how to put together a strategy for effective social media marketing. Content marketing is a powerful way of keeping your customers and prospects engaged. Without it you are just hard-selling your products and services, and not closing as many sales as you could and should. We'll show you practical ways to organise your life so you don't go mad or get lost in this new landscape - there's lots to do and you need to be organised and not be completely overwhelmed. Learn about creating campaigns, how to set them up and how to measure their effectiveness.

  1. Social Media Strategy
  2. Top platforms, strengths, weakesses, do's and don'ts
    1. Facebook
    2. LinkedIn
    3. Instagram
    4. WhatsApp
    5. YouTube
    6. Twitter
    7. Podcasting
  3. Content Marketing
  4. Competitions
  5. The Law and Social Media
  6. Video Marketing
  7. Ads
  8. Analytics
  9. Blogging
  10. More...

IN COLLABORATION WITH

About Dylan Kohlstädt  

Dylan Kohlstädt has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.

She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

She is married and the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and reading as well as playing guitar and painting in her spare time, of which there is very little these days.

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