Introduction to Effective Website Design and SEO (Search Engine Optimisation)
Training Course

Have you booked your spot yet?

-182Days -22Hours -20Minutes -38Seconds

Effective Website Design and SEO Training Course Content

Your website is the basic starting point of all your marketing. If it's badly designed, you're not going to thrive out of the starting blocks. There are a lot of things you need to consider when building your website, if you want it to turn visitors into customers.

At first glance, SEO (Search Engine Optimisation) can be very strange and confusing. But all it is, is a whole lot of clever techniques to lure people to your website by making it more searchable. And you do this by becoming friends with Google. Why is this necessary? Well, the more searchable you are, the better your website design, the more engaging your content, the more Google likes this and the higher you are promoted. It’s all about rank baby.

What is this course about?

Effective website design and SEO go hand in hand:

  • Effective Website Design
    What are the website design best practice guides to follow? How to design a website that turns visitors into customers? This and more is covered in the intro to effective design.

    • Effective Website Design for e-Commerce Sites
      Got a product you can sell online? E-Comemrce is the way to go. We'll cover best practice for e-commerce websites and how to build a site optimised for sales.
    • Website Conversions: How to Get more Sales
      A website is there for one reason: Get More Customers. We help you identify the key elements needed to design a website that converts into sales.
  • WordPress Overview
    A quick walk through of the platform, covering the most important areas you'll need to understand. Does not include complex or technical setup, only how to add pages, edit content, edit menus, add images, etc.
  • An introduction to SEO
    What is SEO, why is it necessary, how it works, and why you need to love it.

    • The Algorithm
      What are some of the most critical elements in the Google Algorithm.
    • Writing and SEO
      How to write for Google, and for customers.
    • SEO for Social Media Managers
      How SEO impacts on social media, and vise versa.
    • SEO for Marketing Managers
      How to integrate SEO into your marketing plan and campaigns.
  • Usability Testing 101
    Usability testing is when you have a few surrogate customers use your website, and you identify issues that are common to them all. It is powerful and can save you thousands in lost sales. In this session we'll teach you how to conduct you own user testing and how to run a session effectively for clear results.
  • Google Analytics And Usability Testing
    Google Analytics is a must have for any digital  marketer - learn the basics you need for understanding key numbers and metrics. We will go through the main menus and the top things you need to be able to do in Google Analytics.
  • Plus more!

Costs

- Face-to-face, only R2,200 ex.VAT - includes certificate, lunch, practicals, workbooks and top tools

Venue

Cape Town: The Forum, V&A Waterfront.

Seats are limited.

Courses will be rescheduled if minimum numbers not met.

Dates & Times

TBA

Includes

  • Wi-fi at venue
  • Lunch and snacks, plus drinks
  • Certificate
  • Digital handouts

Practical

We will give you tasks to complete at the end of

each course, so you can go home

and put into practice

everything you've learned. This is optional

Let's see what some of our
learners have to say?

"Thank you for the social media training this morning. It was very insightful and informative, plus having an awesome speaker helped!"

- Ruark, Social Media Manager

"I just want to say a massive thank you for this morning’s training. Besides it being so well organised, it was just simply such an enjoyable, insightful and productive experience, with so many awesome, but very real, conversations and perspectives. Dylan, you did a remarkable job creating such a comfortable space for conversation, allowing people to confidently voice their opinions, and then an even better job guiding the overall conversation with such a calm demeanor, relevant topics and clever flow. Thank you."

- Kyle, Brand Manager

"One of the best ever presentations and learning sessions I have ever attended in My Life. Thanks to the point."

- Hester, Entrepreneur

“Thank you so much Dylan. My Marketing training with you has helped me to see my business differently. Wow! What an eye opener. Would highly recommend booking a training session with the Team!

I love your workshops! Thanks once again for today, it was awesome!"

"I just want to thank you all for such a wonderful and informative session on Friday and to say thanks to the wonderful speaker."

Jeanine, Marketing Coordinator

"Thanks for today. Dylan is a very good presenter, and I enjoyed her style as a speaker. Well done on your sessions, and thank you for the value we have gotten from them!"

Lorraine, CEO

"Thanks for an awesome presentation!"

Dean, Group Marketing, Sponsorship and Events Manager

Book now!










Subscribe to Stay Informed

  • Upcoming courses

  • Tips, tools and insights into digital marketing

  • Networking events

and so much more !